Using Optical Character Recognition for Better On-Page SEO

Lego MOC

Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page text, the recommendation is usually to get any image-embedded text onto the page so it can be crawled, understood, and weighted toward the ranking of the page. The least-good-best-practice-fix is to drop all the text…

Manipulating Browser History (for links)

We've got to go back doc

Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect, so we had to get creative. Users could not actually access the raw product pages because  internal links used extensive dynamic parameters. These URL parameters meant products were linked to from a number of parameterised versions which changed day to day. A list of the URLs users might end up on while looking at the exact same product would look like…

Trade in Your PR & Creative Agencies. SEOs Do it Better.

To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in the space watching it turn from technical SEO to link building to riding the coattails of content marketing, but what is it to marketing managers and CMOs at the Fortune 1000’s of the world? As…

The Future of Local Discovery is About the Story, Not the Place

Cover Photo courtesy of an Francisco History Center, San Francisco Public Library and FoundSF.org

Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more powerful?: The absolute best lazy Saturday people-watching in the city, with a drop-dead gorgeous view to boot. Crissy Field It’s not the name of the place that captivates us (usually) but the story behind it; The history,…

301 Redirect or A Google Webmaster Tools Change Of Address?

signpost

Or both? It is both, obviously. When you carry out an effective domain migration, there are a lot of changes at stake. If you follow a clear process for your site, things usually go according to plan. Have you heard the adage about car mechanics always have the worst cars? Or decorators have the least well maintained homes? When we migrated from SEOgadget.co.uk to SEOgadget.com I forgot something – the Google Webmaster Tools change of Address. Actually, “forgot” isn’t quite accurate. I couldn’t be bothered because I had lots of other…

We Shouldn’t Care About PageRank

dinosaurus-pagerank

Last week at Mozcon, I was asked a question in the live QA. The question went a little like this: “Can you tell me why some of my internal pages don’t have PageRank, even though they rank well in the search results?” Now, don’t get me wrong, I’ve spent years finding myself fascinated by detailed little questions like this. You could mess around with lots of different tools trying to find an answer, it may just be that Toolbar PageRank hasn’t updated yet, or something else. It’s just that none…

The Popularity Factor in Today’s SEO

The Popularity Factor in Google Ranking

Being popular gets you everywhere. Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with vacations to wildlife reserves and $500 jars of miracle face creams made from human placentas. But since she’s not an A-List actor so in reality she would get stuff like protein bars and socks, and sometimes wouldn’t even be allowed into events. It’s not that Mindy isn’t a fantastic person – she…

Putting Your Audience First in Online Marketing

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Whether you are working with clients or just trying to convince your boss about the importance of online marketing, it can be a struggle no matter how many statistics and SEO terms you try to explain. But one thing that almost no client can deny is when you explain the benefits of online marketing strategies in terms of what their visitors will get out of it. In this post, we’re going to look at the top online marketing strategies today and how they benefit the most important thing to your…

SearchLondon – Site Audits in 10 Minutes

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10 minutes isn’t a great deal of time to cover the topic of site audits; but it’s definitely enough time to start looking into a website and gathering the all important 1,000 foot view on what issues might be impacting performance in organic search. There’s certainly a lot to be gained from loading up a site in your browser and having a good old fashioned dig around. I’ve found that this approach is a great way to familiarise myself with a new client and figure out exactly what I’m going to be…

How SEOgadget Builds Links – Searchlove London 2012

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This year’s Searchlove conference was a hugely enjoyable, challenging for days with some of the best speakers I’ve seen on the conference circuit. My presentation, “How SEOgadget Builds Links” took a long hard look at the future of link building, and specifically, challenged the audience to consider targeting very specific groups of people using “really targeted outreach”. Introducing: Really Targeted Outreach Here’s the deck, enjoy – and see you in Boston! Image credit: mjecker