Being popular gets you everywhere. Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with vacations to wildlife reserves and $500 jars of miracle face creams made from human placentas. But since she’s not an A-List actor so in reality she would get stuff like protein bars and socks, and sometimes wouldn’t even be allowed into events. It’s not that Mindy isn’t a fantastic person – she…
Putting Your Audience First in Online Marketing
Whether you are working with clients or just trying to convince your boss about the importance of online marketing, it can be a struggle no matter how many statistics and SEO terms you try to explain. But one thing that almost no client can deny is when you explain the benefits of online marketing strategies in terms of what their visitors will get out of it. In this post, we’re going to look at the top online marketing strategies today and how they benefit the most important thing to your…
SearchLondon – Site Audits in 10 Minutes
10 minutes isn’t a great deal of time to cover the topic of site audits; but it’s definitely enough time to start looking into a website and gathering the all important 1,000 foot view on what issues might be impacting performance in organic search. There’s certainly a lot to be gained from loading up a site in your browser and having a good old fashioned dig around. I’ve found that this approach is a great way to familiarise myself with a new client and figure out exactly what I’m going to be…
How SEOgadget Builds Links – Searchlove London 2012
This year’s Searchlove conference was a hugely enjoyable, challenging for days with some of the best speakers I’ve seen on the conference circuit. My presentation, “How SEOgadget Builds Links” took a long hard look at the future of link building, and specifically, challenged the audience to consider targeting very specific groups of people using “really targeted outreach”. Introducing: Really Targeted Outreach Here’s the deck, enjoy – and see you in Boston! Image credit: mjecker
How to Be a Better SEO
Today I’m posting the summary notes from my session at this year’s BrightonSEO. I hope you enjoy them, the topic is certainly one dear to my heart and I can honestly say how refreshing it was to be asked to speak on a topic that wasn’t directly SEO itself. Thanks to Kelvin and the conference team for putting on yet another stellar conference. How to Be a Better SEO Our industry is perhaps one of the fastest evolving, most exciting industries to belong to on the planet. I’ve travelled to…
Let Me Back In! The Re-inclusion Process From Start to Finish?
Today’s short, and particularly sweet post comes at the end of an epic link removal mission for a site that approached us after they’d been hit (badly) by the Penguin update. For those of you who have never seen a Google Webmaster Tools re-inclusion request acknowledgement, straight up decline and eventually, a “positive” – here they are. Submission “Nothing to see here. Yes, we’ve received your request. No, we can’t tell you when you’ll hear back.” No, Can’t Help You “We think you should go and think about what you’ve done…
Don’t Give Up! Finding Webmasters Who Don’t Want to Be Found
I’m sure many of you have run into this problem – you’re trying to contact someone you have no means of contacting via their website, whose social profiles are automated and whose whois is locked down. If it’s a candidate for link removal you’re chasing, there’s a likelihood that this website has been deindexed, too. This presents some difficulties. I’ve previously suggested that a good way to find someone like this is to see what other websites are hosted on the same ip. This isn’t too reliable for looking anywhere…
Signs That You Might Have an Unnatural Link Profile Punishable By Google
Most website owners want two things when it comes to link building – to increase their website rankings and avoid getting penalized by Google. Unfortunately, a lot of webmasters are still receiving the dreaded unnatural link warning in Google Webmaster Tools – even SEOmoz, although they say it is not always a cause for concern. But nevertheless, most do not want to be on Google’s bad side when it comes to getting warnings. Of course, along with the paranoid website and business owners, there are also those who believe that,…
Adventures in Link Removal – Slides and Webinar Recording
Wednesday afternoon witnessed the very first SEOgadget webinar – discussing the subject of link removal. A huge thank you to everyone that joined us, we had a really good time and of course huge props to Oli Mason for putting together such a brilliant presentation. The reason behind wanting to discuss this topic was that we’ve seen some really great posts detailing how to analyse your backlink profile, identify potentially toxic links and decide what you might need to be removing. However, we hadn’t really seen much about the practical…
Using The Google Ad Planner to Find Link Sources
The easiest wins for link building aren’t often the best wins at all for your clients. Nothing proved that better than the recent Over Optimisation and Penguin related updates for businesses throughout the world. In fact, currently there is probably more work available in the market for Link Removal than link building as most businesses that are looking to play safe and stay within Google’s guidelines are staying away from the run of the mill sites and link approaches. (In fact we are helping a few people undo years of…
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