Content Strategy vs. SEO – What Do You *Really* Do?

content strategy versus seo

Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and post-sales. Yet when SEOs-turned-content-marketers are tasked with creating new content or with finding opportunities to create a competitive advantage via content, far too often this is the process: What are people searching for? Create a…

Link Auditing: Removing A Penalty From an Old Domain

links-auditing

More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I found the company that owned the directories (based in Hyderabad, India) and paid the owner a small sum to remove all 2,000 links, but never really bothered about what had happened with Directory Maximiser. We migrated…

The Basics of JavaScript Framework SEO in AngularJS

robot-framework

Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical SEO, you’re going to freak out when you see something like this: When you hoped you’d see something like this: Or you come across something like this: When you’d hoped for something like this: Or…

How I Use Talkwalker Alerts for Journalist / PR Outreach

Tools!

It’s funny how much more quickly you can refine your client marketing processes by continuously learning from marketing your own agency.. On that note, I’ve found I rely on alerts services to tell me about new mentions of our brand name, new links and new opportunities for outreach so much that it’s obviously inspired how we work across the business. Alerts are the most efficient way to maximise our reach into the marketing community *after* an event has occurred – be it, a new post, press mention, etc. In the…

Using Optical Character Recognition for Better On-Page SEO

Lego MOC

Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page text, the recommendation is usually to get any image-embedded text onto the page so it can be crawled, understood, and weighted toward the ranking of the page. The least-good-best-practice-fix is to drop all the text…

Know How It’s Built: “Cool” Isn’t Good Enough

led-light

An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote their content to the world. That’s all alongside the standard technical vocabulary needed to optimise a site, build pages and solve SEO problems, and a whole myriad of analytical skills I haven’t listed. “This is…

The Hard and Fast Rule of Guest Blogging

megaphone

My girlfriend is a professional athlete and trainer working from a Gym near my home in London. Though she doesn’t know a thing about SEO (amazingly I’ve resisted the temptation to even discuss the mechanics of what SEO is), I do think she’s a naturally clever marketer. Take a look at this guest post, written on the 6th January for Greenwich Mums. Greenwich Mums is a resource, review, jobs and loyalty site for local families in the Greenwich area. They have sound editorial policy and it’s a well thought of…

Hand Coding A Personal Website

lego-aldrin-mars

Last year, I had something of an epiphany about web design. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on a CMS, namely WordPress. It was only when a bad plugin utterly botched the database tables leaving me helpless that I realised how little control I actually had over my precious creations. I count myself lucky that one of my friends is a wizard with PHP. I’m not out to diss WordPress. It’s a fantastic piece of software and I still…

Manipulating Browser History (for links)

We've got to go back doc

Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect, so we had to get creative. Users could not actually access the raw product pages because  internal links used extensive dynamic parameters. These URL parameters meant products were linked to from a number of parameterised versions which changed day to day. A list of the URLs users might end up on while looking at the exact same product would look like…

Laura Lippay’s Randomly Weird SEO & Tech Predictions for 2014

pyro kitty

Jailbait and Diaper Sex: Microniche dating sites like Farmers Only (indeed, for farmers only), Women Behind Bars (yup), and Daily Diapers (yeah no, for adults) will be bought up by Demand Media and expanded out to include landing pages for tail terms like “How Jailbait Made Me a Better Person”, ”Why Diaper Sex Ain’t as Good as It Used to Be” and ”howcome when I holler soooouie my old woman don’t come?”  (Sorry to my cohorts at Demand – I love you but - you know. Also, thanks to Portent’s Content Idea Generator for some of those titles. Try it, it’s fun).…