SMX Sydney – Ecommerce SEO; Avoiding Common Pitfalls

SMX Sydney

It was an absolute pleasure to be a part of SMX Sydney last week, and I was fortunate enough to present on three topics one of which was ‘E-commerce SEO; Avoiding Common Pitfalls’. It’s a topic that I was really looking forward to presenting on because, being in a position where I get to see a lot of E-commerce sites many of them make a selection of very similar mistakes that could quite easily be avoided. The premise of this presentation was to move away from ‘best practice’ advice and…

Turbo-Charging Your SEO and Link Building – A4U London

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On Tuesday I presented at the A4U conference in London on ‘Turbo-Charging Your SEO and Link Building Strategy’ alongside the brilliant Patrick Altoft. Trying to squeeze technical SEO,  link analysis and link building into a 20 minute presentation was definitely a fun challenge! As such I decided to focus on the points that I most commonly see having a negative impact on websites traffic from Organic Search and explain how a site owner could go about identifying and fixing these problems. The presentation was based on www.tripomatic.com (a site submitted by a…

Excel for SEO Masterclass – Our Next Webinar

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Following on from the success of our first webinar, we’re happy to announce that we have the next one planned for Tuesday 28th August at 4.30pm. This time round, Richard’s going to be running through a Masterclass in Excel for SEO focusing on using API’s to build reports and tools within Excel. If you’ve never really used API’s with Excel before then fear not, we’ll cover everything from the basics right through to advanced link analysis. The subject moves on nicely from Richards ‘Link Analysis through API’s’ session at Mozcon…

Comparing Trust Metrics and Value Analysis to Understand Search Rankings

In July 2009, I used some data extracted from Linkscape to attempt to find patterns in ranking position and general domain / URL trust metrics after the Vince update hit the UK SERPS. Though the analysis couldn’t have taken into account the fact that Google since confirmed they use click through (satisfaction rate) based data in some, higher volume search results, it did show some patterns in ranking position in comparison to relative trust levels using the Linkscape numbers. I thought it might be interesting to share some charts I’ve…

And the Winner is… [The Art of SEO Competition Results]

Image credit: Mikael Miettinen A few weeks ago we ran a competition to win a copy of the excellent “The Art of SEO“, recognised as “Best Search Engine Optimization Book in 2009? by readers of Lee Odden’s TopRankBlog. There were many entertaining and insightful entries, which made choosing one winner too difficult. So, I chose 3. Winner Number 1: Matthew Brookes (No website address submitted) Location Location Location. I think in 2010 Location is going to become an important part of the SEO landscape, with the emergency of the mobile…

The Art of SEO [SEO Book Review]

What’s The Art of SEO? The Art of SEO is a book authored by SEO and Digital Marketing experts, Eric Enge (Stone Temple Consulting), Stephan Spencer (Netconcepts) Rand Fishkin (SEOmoz) and Jessie C. Stricchiola (Alchemist Media). You can get a brief preview on Google Books, read several reviews, or admire the author’s achievement in being recently voted “Best Search Engine Optimization Book in 2009″ by readers of Lee Odden’s TopRankBlog. Who is it aimed at? The book begins with the most fundamental of SEO concepts, required reading for the beginner,…

SEO Book – Search Engine Optimization with ASP.NET: A Developer’s Guide

A really useful technical search engine optimisation reference book. I bought it for my development team back at 4MAT – ended up pinching it when I left it was so good! For ASP.NET developers or project managers / SEO’s with technical experience this SEO reference book provides a solid guide to established SEO development techniques..Particulary, the guide to url rewriting (with particular attention to ISAPI rewrite) was extremely helpful. Many little gems (such as the easy way to handle lower case redirects) came out of this book. You don’t even…