15 Ways to Integrate Gamification Features into Your SEO Strategy

stromtroopers

On Thursday I presented on Gamification with Jeff Coughlan from Matmi.com at SAScon in Manchester. Jeff’s presentation (which I hope gets published online) was fantastic and really gave the audience a core understanding of what Gamification is, and is not. It was an honour to be in the presence of a games coder with 20+ years in the field. After Jeff spoke, I covered Gamification from the perspective of an SEO.   Most insightful talk of the day from @Matmi & @SEOgadget on #Gamification, got us thinking, thanks guys #SAScon…

5 New Examples of Gamification in the Wild

Jikashu board

Gamification could be defined as the application of concepts and techniques from games to other areas of activity; those activities ranging from assigning badges and points to users on sites such as Foursquare and Lockerz, to real life, sales team management via tools such as Bunchball’s Nitro platform. Whenever I talk about gamification, I insist on encouraging my audience to find ways to reward users for performing the actions most important to the growth of their business. A few new gamification examples Since my presentation on Gamification at Search Love, London,…

Implementing Simple Game Mechanics to Reward Your Users

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Game mechanics and dynamics: Gamification Gamification can be broadly defined as rewarding users on your sites for performing actions that are valuable to the outcome of your business. In a previous post by Will, we’ve looked at how to get users to promote their own content. In this post, we’re going to look at an introduction to Gamification – rewarding users for doing things that are important to your business using simple game mechanics and dynamics. It’s important to note that, balancing game mechanics (for example; points, leaderboards, virtual currency)…

How to Get Users to Promote Their Own Content

Promoting content

Image credit: tanakawho Today we have a special guest on SEOgadget – Will Critchlow, Founder and Chief Strategist at Distilled. I recently contributed as a guest of Distilled to a whitepaper for reevoo.com on UGC and SEO. Reflecting on that work, here’s Will’s take on something I feel very strongly about too: How to get users to promote their own content. Over to you, Will. Getting more from user generated content Over the years, I’ve been involved in quite a few projects with a focus on user-generated content (UGC). It’s…

High Quality Web Sites – The New Google Ranking Factor

abacus

Since the very beginning of our craft, Search Engine Optimisers have obsessed over the subtle complexities of the numerous ranking factors determining their precious organic rankings. Since Google’s Panda update, and the subsequent “dozen or so” changes to the algorithm, perhaps the SEO world has changed forever. Not an easy update to understand When the Panda update came along, the typical torrent of analysis and conjecture followed predictably – but still weeks after the update, few SEO’s could pinpoint exactly what had changed, and what strategy to deploy to remedy…