Image credit: Mikael Miettinen
There were many entertaining and insightful entries, which made choosing one winner too difficult. So, I chose 3.
Winner Number 1: Matthew Brookes (No website address submitted)
Location Location Location. I think in 2010 Location is going to become an important part of the SEO landscape, with the emergency of the mobile web receiving relevant results to where you are rather than the best possible optimized site may become more important. E.g if I am looking for a job providing results based on my location would be great, local agencies or vacancies. Location based results should also help search advertising as the ads become more relevant to both my search and location there is a higher chance I might click on one.
Winner Nunber 2: Tom Nash
As the SERPs continue to be more feature-dense, keyword ranking data can be warped by numerous factors including: real-time, images, videos, product search or questions being answered in the SERPs themselves. For this reason, SEO analytics need to evolve in line with these changes, to measure metrics not confined by ranking data alone.
Measuring organic inbound traffic can offer insight into not only how your site is performing in the SERPs, but also which SERPs are being affected by real-time results. Such a methodology nullifies the performance impact of SERP changes and provides a fairer perception of SEO performance. By segmenting the analysis by keyword type, analysts can look into how they are performing (and being effected) for different categories in the SERPs.
P.S. for even more ‘drill-down action’, traffic data can be compared to ranking data over time so as to achieve greater insight into the real-time result impact upon your target terms and traffic. If a term goes real-time SEOs may find that their traffic falls away despite their ranking remaining the same.
Once again, there’s definitely a need for improved SEO driven analytics tools and though there are numerous tools out there today, only a few of them are really heading in the SEO direction.
Winner Number 3: Edward Lewis
Page load times could be a ranking factor in SEO sooner rather than later. Thanks Edward!
So that wraps up our competition and three lucky readers will be receiving their copies very soon. Thank you to everyone who entered!