Let Me Back In! The Re-inclusion Process From Start to Finish?

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  Today’s short, and particularly sweet post comes at the end of an epic link removal mission for a site that approached us after they’d been hit (badly) by the Penguin update. For those of you who have never seen a Google Webmaster Tools re-inclusion request acknowledgement, straight up decline and eventually, a “positive” – here they are. Submission “Nothing to see here. Yes, we’ve received your request. No, we can’t tell you when you’ll hear back.” No, Can’t Help You “We think you should go and think about what you’ve done…

Don’t Give Up! Finding Webmasters Who Don’t Want to Be Found

I’m sure many of you have run into this problem – you’re trying to contact someone you have no means of contacting via their website, whose social profiles are automated and whose whois is locked down. If it’s a candidate for link removal you’re chasing, there’s a likelihood that this website has been deindexed, too. This presents some difficulties. I’ve previously suggested that a good way to find someone like this is to see what other websites are hosted on the same ip. This isn’t too reliable for looking anywhere…

Content Development: Finding Great Topics for Your Target Audience

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Last week, we discussed how to find your target audience by using internal resources such as your own sales and support teams, Google Analytics, and social insights. Once you have defined your target audience, your next goal in content development is to find great topics that your target audience will love. Here are some ways to start. Internal Resources First and foremost, try to get content topic ideas from the internal resources that help you determine your target audience. This includes: Asking your sales and support team what questions are…

Excel for SEO Masterclass – Our Next Webinar

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Following on from the success of our first webinar, we’re happy to announce that we have the next one planned for Tuesday 28th August at 4.30pm. This time round, Richard’s going to be running through a Masterclass in Excel for SEO focusing on using API’s to build reports and tools within Excel. If you’ve never really used API’s with Excel before then fear not, we’ll cover everything from the basics right through to advanced link analysis. The subject moves on nicely from Richards ‘Link Analysis through API’s’ session at Mozcon…

A Peek Inside Our Beautiful New Offices [Codename: GadgetPlex V3]

To say I’ve been feeling a little busy lately would be a serious understatement. Our agency is growing up fast, not just growing, growing up. I’m *so* proud of our latest leap forward, a move in to an office that will support another 150% growth over the next 18 months. I won’t bore you with the details of our new network, awesome new internet connection, always filled drinks fridge, free food, or any of that – I’ll just wait until you decide you want to come and work with my…

Content Strategy: How to Find Your Target Audience

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When it comes to content marketing, your first step should be to figure out your content marketing goals and who is your target audience. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry. Attracting new clients through informative content. Attaining more traffic from search engines. All of these goals require you to first determine the audience you want to write for. And no, search engines should never be your target audience – people should be! If you’re having trouble…

Preliminary Infographic Research: Killing Three Birds with One Stone

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Hi all, I’m Liam Fisher. I’ve been an SEO executive at SEOgadget for about seven months, and so now I’m making my debut on the Gadget blog with this little piece about making the most of your preliminary infographic research. Recently we were in talks with one of our clients in the cosmetics space about producing an infographic for them. So, before we could even think about starting work on the infographic itself, we had to do some research. Primarily our question had to be ‘what does and doesn’t work…

Find, and Outreach to Your Competitor’s Best Links

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While I have the advantage of a few extra hours in my working day (Seattle – London jetlag is getting my brain in gear at aproximately 5am, so I’ve promised myself to use the time productively, instead of staring at the ceiling).I thought I’d share a tool combination to find your competitor’s best links, and go on to fetch their contact details quickly and easily. You’ll need: - The SEOgadget Links API Extension for Mozscape - Our Free Link Cleanup and Contact tool What we’re going to do is, first,…

Signs That You Might Have an Unnatural Link Profile Punishable By Google

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Most website owners want two things when it comes to link building – to increase their website rankings and avoid getting penalized by Google. Unfortunately, a lot of webmasters are still receiving the dreaded unnatural link warning in Google Webmaster Tools – even SEOmoz, although they say it is not always a cause for concern. But nevertheless, most do not want to be on Google’s bad side when it comes to getting warnings. Of course, along with the paranoid website and business owners, there are also those who believe that,…

Comparing Link Data Tools – Which One Is The Best?

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A few weeks ago Eric Enge from Stone Temple invited me to participate in a “Majestic SEO vs Open Site Explorer” shootout. The questions and approach were solid, and interesting. From the perspective of a battle hardened SEO, how would each tool rate on update frequency, correlation with rankings, the quality of their APIs, etc? Based on recent observation of some of SEOmoz’s challenges with scaling and subsequent index update delays, I rated them particularly low in the update frequency stakes. The perception, of course, would be that Majestic Fresh…