SEO Metrics that Matter: SMX Milan

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Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, yeah – let’s talk Formula 1. With the greatest respect to Maranello, the Ferrari Formula 1 team are under-performing horribly at the moment. Their points scored in the 2013 season have condemned them to the…

SMX Stockholm 2013 – Google Analytics for SEO

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This morning I had the pleasure of coming back to SMX Stockholm for a second year, this time to join a session on Google Analytics for SEO alongside Nikki Rae.  Instead of running through Analytics from purely a reporting perspective, I decided to give the topic a little twist and focus more on how to get specific actions points that you can inject directly into your SEO campaign. To get this across, I focused on four questions – and for each one looked at how you can use GA data…

SMX London 2009 Presentation: Diagnosing Website Architecture Issues

SMX London 2009 turned out to be another hugely successful and enjoyable conference, both inside and outside the conference building! With plenty of useful content across both days and heaps of networking and hanging out with some really nice people, I thoroughly recommend attending next year. In the meantime – here’s my presentation from “Diagnosing Website Architecture Issues”, presented with together with Rand, Heini, and Luisella Mazza of Google. Overall, the session was extremely exciting. Here are some key takeaways from the presentation and some tips I gave in conversation…

SMX London – Speaking on the diagnosing site architecture issues panel

I’m very pleased to be speaking at two panels this year at the SMX London event on the 18th and 19th May, 2009. Both of my panels are on the 19th – first up, “Industrial Strength SEO“. I’ll actually be drawing upon some of my experience in organisational SEO for this one. Particulary, recruiting, organising and managing your SEO team. Those that know me well will realise I’ll be drawing upon my experience as UK SEO Manager for Cheapflights.co.uk. I’ll also be covering how to interface SEO practises with the…

Speaking at SMX London 2009 – Industrial Strength SEO

You might feel like the last SMX London conference was only months ago. “Oh! How time flies”, you could say. Well, it was only a few months ago – SMX London has moved from November to May 2009. I’m excited to be speaking on the Industrial Strength SEO panel on Day 2, 19th May 2009: Industrial Strength SEO – When you’re doing SEO for a big site – or tens or hundreds of sites – you’ve got to bring in the big tools, lots of organizational skills and knowhow to…