Choosing Your Home Page Links – Homepage SEO

Pretty house

We’ve all faced this challenge: when you’re optimising your homepage’s internal link architecture, what links should you feature on your homepage? Do you have the right links featured? Search engines tell us; you should consider featuring your most important pages on the home page. Well, that’s great – you’ll certainly want to feature your “top pages” right? Today I’ll share a simple but effective methodology using Excel with Analytics to enhance your choice of featured links to internal pages. Evolving your site content using seasonality and experience Before we get started,…

Survival SEO Strategies – The May Day Update

squirrel

Several very talented SEOs have put a lot of effort towards helping the SEO industry understand what Google’s most recent algorithm update did for search quality and search engine traffic. It seems that, gone are the days where domain authority rules the roost, if you’re pushing out a lot of pages, and those pages are a touch thin content wise, you’d better have a great strategy to get links to those pages or create a richer user / content experience. Flat growth or a sudden reduction in long tail traffic…

Measuring Indexation Levels in Site Architecture

A few weeks ago I got quite interested in measuring true indexation levels and potential value metric thresholds that may or may not affect the likelihood of a page being indexed in Google. After collecting some initial data I realised what a huge undertaking that passing interest actually was. Image by: Nancy Wombat There’s no conclusion in this post, at least not yet.  This is more a discussion on what I’ve observed so far while working with, and collecting data that could answer some of the questions I have. The tweet below…

Handling Blank Review Pages for Better Traffic and Conversion

Image created by: PixMix Almost a year ago, Matt Cutts asked his blog readers to Give Google feedback on “noresults” pages. According to Matt, “The #1 complaint (20+ comments) was “empty review” sites.”, and as far as his post at the time was concerned, empty review pages were in breach of the following Google Webmaster Guidelines: Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines. Don’t create multiple pages, subdomains, or domains with substantially duplicate…

Creating Inspirational Sitemap Architecture Diagrams

Video thumbnail for youtube video Creating inspirational sitemap architecture diagrams - inspiring site maps

photo credit: slimygherkin Whatever tools we have available for making sitemap diagrams and mapping architecture right now, just don’t seem to quite inspire. At least, that’s how I’ve been feeling. How do you take the site architecture design process to a more inspirational level through more creative visualisation? Hoping to find an answer, and some sweet inspiration, I started checking out different ways to visualise and generate sitemaps on the interwebs. Along my travels I’ve found some really interesting site map diagrams and I’ve been looking at various methods to…