Creativity Is The Real King

Creative Egg

They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in turn go viral through the love for that product or place. There are many things in life that can help creativity emerge or drive your creativity forward. I believe that stress and fear is one…

How to Maximise Your Chances of a Better Local Ranking

porthgainharbour

Having a local presence within the search engines has become essential over the last year. More and more businesses are realising the importance of ranking well for local searches but a large number don’t exactly know what to do about it. Most know bits and pieces and have set up the odd profile here and there but not a lot know exactly what should be done. It’s not enough just having a half completed, unverified Google Places profile, there is a lot more than needs to be done and like…

Using Google Docs To Generate Hot Content Strategies [Tool]

inspiration

> Skip the chit chat, give me that tool now! It has been a little while now since my last blog post, but hopefully the wait has been worth it! I’m very excited to be writing this post and to be sharing this tool with you. Research for new content strategies takes time Every day in our industry we face the challenge of developing new strategies for attracting traffic to a website and staying ahead of the competition, whether this is through on or off site engagement. As marketers it’s…

Link Acquisition & Contextual Relevancy [Part 1]

25-02-2011 10-14-37

This is the first post in a two part series on how to engage and attract new audiences purely with the content that you create, whether this is outreach for link acquisition, or content to host on your own website. Is Innovative Link Building Dead?? Barry Schwartz recently reported on a Webmaster World thread around the topic of innovative link building, and questioned whether new techniques have dried up. Whilst I do believe that the industry is forced to evolve as new technologies become available – and so the approach…

Google Page Level Penalty for Comment Spam – Rankings and Traffic Drop

The morning after I arrived home from my post SMX Advanced holiday I got up early to check my site traffic. Not to mention the personal achievement of being up and working before 7am on a Monday (this is good for me…), I even managed to resist the temptation of logging into Analytics on my iPhone for an entire week while I was in Italy too. Surely the start of a very productive week. Sadly, I found a bit of a suprise. My blog traffic had dropped! To ease myself…

Guest Blogging for Links? Choose a Heavily Scraped Site!

Today, I’d like to share an observation I made after analysing new back links acquired from guest blogging on Search Engine Journal and getting promoted to the main blog at SEOmoz. It’s really interesting how the more popular, high authority domains get copied (scraped) so frequently by other sites that have pagerank or are sometimes even functioning companies in their own right. Could these scraper sites pass any value through their outbound links and as a consequence, can the process of guest blogging on well scraped sites be levered to…

My SEO “Must Have” Extensions for Firefox

There are a lot of different Firefox extensions, plugins, scripts and more for doing SEO, but which ones really make a difference? Here’s my list of “must haves” for doing SEO with Firefox. My SEO “must haves” for Firefox 1) Firebug Firebug is a powerful web development tool that helps you to “see” your HTML, CSS and Javascript as you browse around your webpage. It’s perfect for checking the semantic HTML structure of your site is exactly right. Clicking “Inspect” will show the exact code for the section of the…

Make a Dynamic Title Tag in Your Blog Header Logo

Over the last day or so I’ve been tweaking SEOgadget to load a little faster on page refreshes. It was getting quite slow with all of the conditional routines and server requests in this theme. The Ubuntu category targeted adsense blocks were the final straw, with the entire sidebar being such a dog that the rest of my page load performance was terrible. Most of my performance optimisation work focused on improving the sidebar and header but there are still lots of other areas to improve. If you’re interested, check…

XHTML 2.0, HTML5 and SEO

Structured Data - the future of SEO

How will HTML 5 and XHTML 2.0 affect the way we do search engine optimisation? According to xhtml.com “The competition to become the next markup language for the Web is heating up.” So I’ve learned, “heating up” can be loosely translated to 7+ years development, an expected delivery of 2012 (if at all), and a lot of arguments along the way. What am I talking about? XHTML 2.0 I’ve been looking at the draft XHTML 2.0 and HTML5 markup language standards from the point of view of an SEO consultant.…

Yahoo SEO – Thinking About class=”robots-nocontent”

The “robots-nocontent” class attribute is a non robots.org standard supported by Yahoo only and launched in May 2007. The sole purpose of this attribute is to allow the webmaster to highlight areas of content that are considered irrelevant to the main subject of the page to Yahoo’s crawler, Slurp. There hasn’t been much noise (if any) about the use of robots=”nocontent” since it’s launch, but I thought I’d take a look at this “class” attribute as part of my SEO research and do some tests on my site to see…