Understanding Competitiveness in Search Engine Rankings [Keyword Research Tools]

SEOmoz have just released an exciting update to their keyword difficulty tool. The new version of the tool gathers data from the Google Adwords API and Linkscape to help get a more detailed understanding of the SEO challenge involved with targeting a specific keyword ranking. I’ve been super lucky to get an early view of the tool and in this post we’ll take a first look at it and use exported data to get a sense of how competitive some search engine rankings can really be. Using the keyword difficulty…

Comparing Trust Metrics and Value Analysis to Understand Search Rankings

In July 2009, I used some data extracted from Linkscape to attempt to find patterns in ranking position and general domain / URL trust metrics after the Vince update hit the UK SERPS. Though the analysis couldn’t have taken into account the fact that Google since confirmed they use click through (satisfaction rate) based data in some, higher volume search results, it did show some patterns in ranking position in comparison to relative trust levels using the Linkscape numbers. I thought it might be interesting to share some charts I’ve…

The Most Contentious Issues in the SEO Industry

This year’s “Search Engine Ranking Factors 2009” from SEOmoz offered up a new metric alongside each ranking factor to measure the standard deviations of contributor answers. Basically, a percentage to define the range of disagreement / agreement alongside each answer given by the contributors. Interestingly, the most contended factors were all negative ranking factors, activities likely to negatively impact your ranking: Why were those negative factors more contentious than positive factors? If you ask 72 known SEO’s in the community, most of them will be working on “ethical” campaigns for…

Search Ranking Factors 2009 Released

In case you haven’t noticed, SEOmoz have just published their Search Engine Ranking Factors for 2009: Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more. I’m particulary glad to see the work live – the original ranking factors contributed significantly to my own development as an SEO, which is why I’m proud to be…