How to Add Simple Jobs Board Functionality to WordPress [Plugins, Themes & Code]

Add a jobs board listing to WordPress with plugins, themes, or your own code! A few weeks ago I launched my SEO jobs page. Since I started SEOgadget I’ve wanted to build something that resembled a basic “jobs board” to complement my blog, owing to the fact that a lot of my time over the past few years has been spent on recruitment SEO. Now that my internal linking campaign is over, let’s get on with the post… How to add basic jobs functionality to your WordPress site In the…

Recruitment SEO Guide – How to Optimise Your Jobs Site

There’s nothing new about an SEO guide. There are many, many brilliant guides to SEO out there such as Aaron Wall’s seobook and Rand Fishkin’s Beginner’s guide to SEO. There are however, few, if any, industry specific SEO guides to read up on. My Guide to Recruitment SEO is aimed at the beginner to intermediate SEO consultant or in house marketers tasked with buying a new jobs website from a web design agency. It covers applying SEO technique to a recruitment website and is a high level overview of many…

Understand Your Long Tail – Guide to Recruitment SEO part 5

In part 3 of my recruitment SEO guide I talked about a great way to handle your vacancy pages from the point of view of good SEO, traffic generation and conversion. This post develops the concept, by adding a discussion on how best to handle dynamic meta code templates for each one of your jobs. Could you imagine writing 10,000+ meta titles? I think not! The secret is in a little developer time and some research into your specific industry (perhaps via your deepest, longest tail data in your analytics…

Optimised Campaigns Leveraging Brand Search – Guide to Recruitment SEO part 4

My last post looked at optimising a key area of your recruitment website content – your vacancies. Vacancy optimisation is designed to capture traffic for long tail search like “landscape gardener job in Rickmansworth”, and that long tail can mean a 30% uplift on your site traffic. But there’s another search behaviour in recruitment. Brand search. It sounds obvious when you say it out loud. Job seekers are looking to work at specific companies. Would you like to work at Google? Maybe Mencap? Perhaps Microsoft? There are already recruitment agencies…

Optimising Vacancy Pages – Guide to Recruitment SEO part 3

In the last post I discussed some of the basic elements of a search engine optimised homepage on a recruitment website. For part three of my recruitment seo guide, we’re going to talk about vacancy pages. Vacancy pages. How many jobs has your recruitment agency had in its database since the company started, each vacancy lovingly typed into a database by one of your recruitment consultants, hundreds? Thousands? Tens of thousands? How do search engines find all of these jobs? have you built your website with the ability for search…

Optimising your homepage – guide to recruitment SEO part 2

In my last post I discussed planning the structure of your site and assigning keywords to each main content area of the site. Thinking in “keyword buckets” should have helped you out there too. This is part two of my recruitment seo guide. This post discusses a basic guide to creating an optimised homepage on a recruitment website. I’ll give some specific examples along the way too. Step 1 – What business are you? What kind of recruitment company are you? An accountancy recruiter? A pizza company?! It sounds obvious…

Creating an optimised site structure – guide to recruitment SEO part 1

Over the next few weeks I’m going to be creating a guide to recruitment SEO: the series is aimed at beginner to intermediate SEO’s or in house marketers working to design a search engine friendly website able to attract new candidates or potential clients. Getting a clearly organised and well optimised sitemap structure on your recruitment website plays a vital role in user experience and search engine optimisation. This is a step by step basic guide to creating your website structure with that in mind. If you’re thinking about creating…