Steps to Recruiting an SEO Manager

Much of my time in the past month has been consumed by an SEO recruitment campaign we’ve been running in the US and UK for a major client. In that time, I’ve had the opportunity to really think about my relationships with the recruitment agencies I’ve been working with and review how their selection process has helped or hindered our efforts. I’d like to share some pointers based on an ideal initial recruitment process to filter the best SEO’s and make finding your SEO Management rock star a painless process.…

SEO Management 101 – What Makes for a Good SEO Manager?

During Q&A on day one of the SEOmoz Pro Training Seminar, I was asked “What makes for a good SEO Manager?” by one of the attendees. Good question. While researching this post, I found it surprising that there’s a near total lack of content on the subject of SEO Management that I could find. Awesome, I thought. Here’s to writing in an under-served niche, and hopefully creating a useful blog post. Photo by: saschapohflepp What makes for a good SEO manager? Finding decent SEO Managers is no easy task. I’m…

The In-House SEO Agency Cycle [In House Tips]

Photo by: wwworks One of the toughest challenges for an in-house SEO, especially in a large organisation, is keeping a company wide awareness of existing SEO campaigns and communicating the need to respect SEO requirements throughout the web development, product and content lifecycle. Occasionally, we even struggle to convince cynical business owners to get started in a programme of Search Marketing. I noted a comment made by an (ex) employee of American Airlines about the sheer complexity and number of stakeholders making changes to the website while reading this post…

How To Make an SEO Activity Plan

The SEOmoz / Distilled Pro Seminar was, without a doubt, a hugely successful event. While the attendees eagerly await the publication of the DVD, I thought I’d provide a bit more background on some of the slides covering organisational SEO. Planning Your SEO Activity One of the key points I made at the conference was have a plan. By first listing your objectives, and making them compatible with the commercial metrics that drive your business, it’s far easier to construct a  case to justify additional resource or agency support. In…