Review Snippet Over-Saturation in Google Search Results

fish

Earlier this week I had a lot of fun putting together a presentation for (a thoroughly excellent) SMX Advanced. Originally I was going to broach the (often slightly) dry topic of using Person Schema (or hCard) to get “people” rich snippets for author pages. As it turns out, using hCard or Schema.org on an author page to get a rich snippet doesn’t work. That’s a different story and one I’ll come on to in another post. This story’s quite a lot more interesting. Late on the eve of my presentation…

Product Vocabularies for Online Retailers [Structured Data & Microformats]

pie shop

If you’ve been testing Microformats on your website, you’ll be quite familiar with hReview, hRecipe, and hCalendar to enhance your search results with rich snippets. For each type of site content, be it events, reviews and the like, there are a number of different markup languages you could use: Microformats, Microdata or RDFa. Along with Google’s recent confirmation that they’re now using structured data gleaned from web page mark-up for shopping sites, comes the announcement of support for GoodRelations and their very own Product Vocabulary. Let’s take a look at…

Microformats: Mark-up Your Recipes Online With hRecipe

I love it when Google announces support for new Microformats. In the past we’ve discussed hReview, hCard, and many other draft standards. Today it’s hRecipe‘s turn to get some attention and support from Google. Image credit: Hamad M What is the hRecipe Microformat? [Definition] hRecipe is a simple, open, distributed format, suitable for embedding information about recipes for cooking in (X)HTML, Atom, RSS, and arbitrary XML. hRecipe is one of several microformats open standards. http://microformats.org/wiki/hrecipe Recipe websites are extremely popular on the internet, and it’s actually quite a competitive industry…

Using the hReview Microformat for your Review Pages

There’s been a continuous and very useful flow of writing on the web around the subject of techniques and products using HTML5 and structured data recently.  The use of structured data in front end web design is a favourite subject of mine, an interest that more frequently influences recommendations in our SEO consulting. Recently I discussed the subject with a client and while it may be impractical to rush off and start rebuilding your website in glorious HTML5 today, there are numerous things you can do to improve the markup…

HTML5 Examples in the Wild

It’s always fun to speculate what the future holds for us, and this morning I’m going to take a look at an emerging trend that I believe will affect the way SEO’s work in the future, HTML5. We’ve already covered some of the early details of HTML5 and how it will affect SEO, at SEOgadget, but we’ve not yet had the chance to review and bookmark specific examples of HTML5 in the wild. Photo by: Mango Escobar Why HTML5? HTML 5 is “the 5th major revision of the core language…

Draft Microformats – the Future Looks Structured

Photo by: the russians are here Microformats have been around for a while and there’s plenty of evidence that search engines wish to continue supporting the emergence of these standards in an effort to better dissect the web’s information. In fact, some known search engineers are directly involved with Microformat development. Making sure there’s enough support for webmasters and SEO’s, Google have gone so far as to give  tools to test Microformat implementations on webpages and there’s definitely a feeling from all of the search engines that structured data is…

Google launches Rich Snippets Preview Tool (RDfa)

You (hopefully) remember a few posts on SEOgadget discussing HTML5 and the impact that structured data will have on SEO, and if you do, you’ll remember me banging on about my hcard implemention too. I’ve been convinced for some time now that Google’s attitude towards structured HTML markup is really starting to get serious, which is why today’s news is very exciting. On this, the last meaningful day of Summer in the UK I say, thanks be to Google for giving us their Rich Snippets Testing Tool allowing even us…

Markup Location Data on Your Pages with the hcard Microformat

Chris Silversmith writes “Should You Geotag Pages For Local SEO?” over at Search Engine Land today, giving a thorough overview of the hCard Microformat, its uses and possible alternatives. In his post, Chris writes: In the past, I’ve strongly recommended the use of semantic markup in the form of hCard microformats as a component of local search optimization. hCard allows contact info such as addresses and phone numbers to be disclosed precisely to devices that are able to read them. Let’s take a look at a working example of hCard…