A Look at the Changes from Google Places to Google+ Local

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If you have a local business (or do online marketing for one) then you have likely heard about the big change with Google Places. Now, Google Places is a part of Google+ in Google+ Local. So just how big is the change and how does it help or hurt your local business? In today’s post, we’re going to look at the things that have changed as well as the things that have stayed the same. Google+ Pages vs. Google+ Local Pages For those who have created a Google+ Page for…

A New Type of Places Listing?

Has anyone seen this type of search listing before? it’s new to me but isn’t it a cracker! For a company search, I get a map, it’s precise location, a selection of their products, opening hours and the nearest subway. How cool is this? I can think of loads of benefits from an SEO and CRO perspective. Click the  feedback on the bottom right hand corner and you get reviews for this company as well. Let me know your thoughts about this…

Increase your Google Local Business reviews – Link to your reviews page

Here’s an idea for discussion. Is linking to your Google Local Business listing asking for feedback OK? Are other sites already doing this? I’d like to hear your thoughts… According to David Mihm’s excellent Local Search Ranking Factors, “The number of reviews is a critical factor for both ranking and conversion.” I realise there are many, many other factors but I’m in agreement here, genuine, positive reviews are critical. So what if you need some genuine (and hopefully positive) reviews of your site / business to get started? Quite often…