Link Evaluation Survey 2012 [INFOGRAPHIC]

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Links, seemingly the currency of rankings, and a white-hot area right now what with all the recent de-indexing of certain link networks, GWT Warning messages being sent to over 700,000 webmasters and the ever decreasing effectiveness of low-rent link building tactics. So just what is a “good link”? We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals…

15 Sites That Help You Use Your Twitter Profile for Link Building

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I know the minute some people read the title of this post, they will think that this is a far-fetched idea. But bear with me for the duration of this post. I will show you fifteen sites (all the way up to a Google PageRank of 7 and Domain Authority of 94) that will either automatically link back to you using information in your Twitter profile or will allow you to sign in with Twitter and add links because of it. Is Your Twitter Profile Optimized to Build Links? Before…

Infographic Clean-up as Link Building Outreach

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Following up on Oli’s excellent post (6 Steps to Making Your Infographic Work), I’m going to be expanding on the post-publication aspect of the infographic process, which I’ve been tinkering with over the past month. If you are at all involved in outreach, then infographic clean-up is a great way to spend your time sourcing placements, beginning relationships and getting links while you do it. It’s also a nice way to get a foot in the door at some authority sites beyond your original placement. Going exploring also lets you…

Categorising Your Links with Excel and Open Site Explorer

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Having an understanding of the link profile data associated with a website has always been key to understanding the likely competitiveness of the site in organic search. With some luck, this post will help you discover a way to determine the types of links in yours, or your clients back link profiles. Link data deep diving For me, there are a few key metrics at play – linking C blocks, quality metrics such as page authority, domain authority and of course, anchor text. There are so many tools available that…

Link Acquisition & Contextual Relevancy [Part 2]

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This is the second post in a two part series on how to engage with and attract new audiences to your website; primarily focusing upon on-site content. Google’s recent “Panda” algorithm update has laid the smack down on low quality content, and sites scraping and profiteering from others’ content. A just move for site owners who’ve been working hard to create unique content to optimise their sites, but perhaps more significantly, a nod to the future direction of qualitative improvements that Google intend to rollout in order to ‘clean up…

Link Acquisition & Contextual Relevancy [Part 1]

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This is the first post in a two part series on how to engage and attract new audiences purely with the content that you create, whether this is outreach for link acquisition, or content to host on your own website. Is Innovative Link Building Dead?? Barry Schwartz recently reported on a Webmaster World thread around the topic of innovative link building, and questioned whether new techniques have dried up. Whilst I do believe that the industry is forced to evolve as new technologies become available – and so the approach…

A Killer Feature for Embeddable Video, Documents & Charts

We only have time for a very quick blog post this evening, so I thought I’d share a killer feature request for embeddable documents, charts, videos from 3rd party suppliers such as Vimeo, Tableau and SlideShare. Image credit: Leo If you’re embedding a 3rd party chart, video, or document, you might have noticed a complete lack of a feature that (I think) pretty much every SEO would go crazy for. What’s missing from this awesome presentation? Running Competitions for Links And here? Dashboard 3 Powered by Tableau And here? SAScon…

New Linkbuilding Tool: Linker from Enquisite

Our friends at Enquisite have just launched a new link building tool to their existing analytics user base called “Linker”. The email we recieved this morning goes a little something like this: Enquisite Linker combines the proven logic behind an online dating service with the concepts of social networking to streamline your link-building campaigns. Webmasters, marketers, and search marketers interested in improving their web sites’ visibility across the Internet continually express frustration to us of the difficulty around linking strategies. It’s been incredibly hard to find all the relevant web…

SEO is Dead – Long Live SEO

Today, we have an excellent guest post from Paddy Moogan. Paddy has worked online for about 5 years now, the last 2 have been as an Online Campaign Manager for Pin Digital, an Agency who are based in Warwickshire.  He manages and runs SEO and PPC campaigns for a number of large Ecommerce clients as well as B2B websites in the UK. Paddy often talks about his experiences in SEO on his blog as well as talking about his other passion in life, travelling. Over to you, Paddy! Photo by…