Using Google Docs To Generate Hot Content Strategies [Tool]

inspiration

> Skip the chit chat, give me that tool now! It has been a little while now since my last blog post, but hopefully the wait has been worth it! I’m very excited to be writing this post and to be sharing this tool with you. Research for new content strategies takes time Every day in our industry we face the challenge of developing new strategies for attracting traffic to a website and staying ahead of the competition, whether this is through on or off site engagement. As marketers it’s…

Link Acquisition & Contextual Relevancy [Part 1]

25-02-2011 10-14-37

This is the first post in a two part series on how to engage and attract new audiences purely with the content that you create, whether this is outreach for link acquisition, or content to host on your own website. Is Innovative Link Building Dead?? Barry Schwartz recently reported on a Webmaster World thread around the topic of innovative link building, and questioned whether new techniques have dried up. Whilst I do believe that the industry is forced to evolve as new technologies become available – and so the approach…

Linkbuilding Tool Tip – SEOmoz Link Intersect + Top Pages on Domain

Photo by: m4rlonj Here’s a quick and handy (and headsmacking) link building tool tip you should try the next time you’re link building for a client by using competitor back links data as a starting point. We know that the “Competitive Link Finder” tool (or, “Link Intersect Tool”) offered by SEOmoz Labs offers insightful comparison on your competitors most powerful back links, with a useful notification if any of those back links are missing from your link graph. My tip involves using two tools offered by Labs to get the…

Get High Rankings by Building Authoritative, Irrelevant links?

Photo by stevendepolo Some of my UK SEO friends have been known to argue that irrelevant links have long been detected and discounted by search engines, making related links an important part of your link building strategy. Do you really need  large numbers of “relevant” links to get a site to rank for your top keyword? No. As long you’ve built links on reasonably trusted, authoritative domains, and you’ve thrown in some (sometimes over) optimised anchor text for good measure, you can still rank. That’s not to say relevance plays…

The Beauty of Kiva.org and Their Profile Pages

I recently registered on Kiva.org after being introduced to the site by a colleague at the office. Kiva is a “person-to-person” micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe. We’re talking $25 microloans, to people who need them. The money really makes a difference so, SEOgadget’s (very, very small) monthly advertising revenue now goes to Kiva. What’s this got to do with SEO? Kiva has a very strong, community driven ethos to lending. Groups of lenders form communities or “lending teams”. Here’s Intel’s Lending Team…

Guest Blogging for Links? Choose a Heavily Scraped Site!

Today, I’d like to share an observation I made after analysing new back links acquired from guest blogging on Search Engine Journal and getting promoted to the main blog at SEOmoz. It’s really interesting how the more popular, high authority domains get copied (scraped) so frequently by other sites that have pagerank or are sometimes even functioning companies in their own right. Could these scraper sites pass any value through their outbound links and as a consequence, can the process of guest blogging on well scraped sites be levered to…