SES Singapore – Link Building Tools and Tactics

singapore

Link building started for me when I was working on my own sites, having absolutely no understanding that what I was doing had any real bearing on rankings and search traffic. All I wanted to achieve was editorial reviews (online and off) and gain as many mentions as I could possible get. Looking back at these projects many years later it’s nice to see that I managed to get some amazing links from some very strong sites – all by not being caught up with too many rules and focusing…

Using The Google Ad Planner to Find Link Sources

moo-ku-yum

The easiest wins for link building aren’t often the best wins at all for your clients. Nothing proved that better than the recent Over Optimisation and Penguin related updates for businesses throughout the world. In fact, currently there is probably more work available in the market for Link Removal than link building as most businesses that are looking to play safe and stay within Google’s guidelines are staying away from the run of the mill sites and link approaches. (In fact we are helping a few people undo years of…

Link Building: Anchor Text Optimisation Best Practices in 2012

For years one of the key ingredients of successful link building campaigns has been anchor text optimisation. Anchor text or the actual words that get used to link to another page or site have been among the most important ranking factors. Indeed optimised anchor texts have been so crucial that many people focused too much on them. Some wide spread search engine spam tactics have been motivated by the will to pass anchor text. Lately, as expected by many in the SEO industry Google has been tweaking the algorithm to…

Content Auditing for Link Builders – Why You Should Do It, Tips, and a Spreadsheet

Content Auditing Rocks

When it comes to link building, one of the toughest challenges I ran into was clients who only wanted links built to specific pages on their site. Sometimes it was just one specific page – their homepage, and other times it would be to their homepage plus various product pages. Pages that no one really would want to naturally link to unless they were already buying the products. The best link building clients were the ones that were open to link building towards any of their pages, including and especially…

6 Steps to Making Your Infographic Work

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Infographics are great! But just like any other form of content, the depth and value it provides will ultimately determine whether or not it will win or fail. Although infographics aren’t new, now, more than ever, people are realising how great they are for attracting links. As a result, the art of the infographic has fallen in danger of becoming more saturated than a dubstep wobble. So how do you make yours work? We often produce infographics for our clients in order to gain a link from an authoritative domain…

How To Identify Lost Links In Linkscape, Majestic or Webmaster Tools Data

Enemy sighted!

I think the last two months at the Gadgetplex have been pretty much the busiest of my life. As a result, my minimum “blog every 2 weeks” target has been woefully ignored. Fortunately we’ve got some great new hires in place and, with a little luck I’ll be able to give some love back to the blog in the coming weeks and months. Anyway, here’s to the first of many new posts to come (setting myself a target there); a quick tip to solve (what I think) remains quite a…

7 Pieces of Sound Advice for Link Building Noobs

Vaccum pipe in Tokyo

I’ve been part of the SEO community for nigh on three months now and within that time have learned a hell of a lot. Taking everything in at once though, can be a daunting, yet satisfyingly challenging experience. For my very first post on SEOgadget I want to share some of these things that I have learned on my short journey thus far. 1.   The outreach email I find it surprising to hear from various site owners and blog editors that they still receive blanketed emails that are clearly written…