Link Auditing: Removing A Penalty From an Old Domain

links-auditing

More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I found the company that owned the directories (based in Hyderabad, India) and paid the owner a small sum to remove all 2,000 links, but never really bothered about what had happened with Directory Maximiser. We migrated…

Content Auditing for Link Builders – Why You Should Do It, Tips, and a Spreadsheet

Content Auditing Rocks

When it comes to link building, one of the toughest challenges I ran into was clients who only wanted links built to specific pages on their site. Sometimes it was just one specific page – their homepage, and other times it would be to their homepage plus various product pages. Pages that no one really would want to naturally link to unless they were already buying the products. The best link building clients were the ones that were open to link building towards any of their pages, including and especially…

How To Identify Lost Links In Linkscape, Majestic or Webmaster Tools Data

Enemy sighted!

I think the last two months at the Gadgetplex have been pretty much the busiest of my life. As a result, my minimum “blog every 2 weeks” target has been woefully ignored. Fortunately we’ve got some great new hires in place and, with a little luck I’ll be able to give some love back to the blog in the coming weeks and months. Anyway, here’s to the first of many new posts to come (setting myself a target there); a quick tip to solve (what I think) remains quite a…

What Are My Most Linked to Subfolders?

I’ve had two separate occasions in as many weeks where I’ve needed to answer the question: “What Are My Most Linked to Subfolders?” for a client, or for myself. I thought it would be quite fun to do a quick write up on how I answer this question using a simple Excel query, some Webmaster Tools data or Open Site Explorer. In this post we’re going to use raw external link data from Webmaster Tools to quickly identify the most linked to subfolders on a site. You can repeat the…

Comparing Trust Metrics and Value Analysis to Understand Search Rankings

In July 2009, I used some data extracted from Linkscape to attempt to find patterns in ranking position and general domain / URL trust metrics after the Vince update hit the UK SERPS. Though the analysis couldn’t have taken into account the fact that Google since confirmed they use click through (satisfaction rate) based data in some, higher volume search results, it did show some patterns in ranking position in comparison to relative trust levels using the Linkscape numbers. I thought it might be interesting to share some charts I’ve…