Creativity Is The Real King

Creative Egg

They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in turn go viral through the love for that product or place. There are many things in life that can help creativity emerge or drive your creativity forward. I believe that stress and fear is one…

How to Manage an Awesome Copywriting Team (Part Three)

Bowling Pins

Copywriting Game Plan, Team Management and Selection Managing a copywriting team is a tricky business; each copywriter is an individual, has their own specific needs, nuances and their own style. It is your job as their manager to understand them fully, know what their strengths and weaknesses are, and know what they will excel at and where there is room for improvement. Most of all get to know them. Game Plan You have now selected your new copywriters from the trials and they just as much as you are eager…

How to Manage an Awesome Copywriting Team (Part Two)

Race Track

Let the Trials Begin! You know the saying “Try before you buy” – Well this applies to copywriters too! You want to make sure they can walk the walk not just talk the talk. You may find it useful to read the first post How to Manage an Awesome Copywriting Team (Part One). So what is a Trial? A trial at SEOgadget consists of writing a test article, in a set time and when we receive it we will read and decide whether they will get signed up or turned…

How to Manage an Awesome Copywriting Team (Part One)

Football Table

When I started at SEOgadget back in July I was fairly green to say the least. In that time I am still learning but as well as being an SEO Executive I am now also Content Production Manager for SEOgadget. I have been given the opportunity to share with you guys some of the things I do in my role. This article is particularly focused on how to find, hire and manage a team of copywriters. This is the first of a three-part series, I didn’t realise when I started…