Content Marketing: How to Promote Your Content to Your Target Audience

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Content is not one of those things where if you build it, they will come. If you don’t tell people about your content, they will never probably know about it. Once you have created an awesome piece of content that includes all of the elements that can make a piece of content successful, your next goal will be to promote it to cement that success with traffic. The following are three plans you can follow for content promotion. Bare Minimum Content Promotion Bare minimum content promotion should be applied to…

Content Auditing for Link Builders – Why You Should Do It, Tips, and a Spreadsheet

Content Auditing Rocks

When it comes to link building, one of the toughest challenges I ran into was clients who only wanted links built to specific pages on their site. Sometimes it was just one specific page – their homepage, and other times it would be to their homepage plus various product pages. Pages that no one really would want to naturally link to unless they were already buying the products. The best link building clients were the ones that were open to link building towards any of their pages, including and especially…

Using Google Docs To Generate Hot Content Strategies [Tool]

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> Skip the chit chat, give me that tool now! It has been a little while now since my last blog post, but hopefully the wait has been worth it! I’m very excited to be writing this post and to be sharing this tool with you. Research for new content strategies takes time Every day in our industry we face the challenge of developing new strategies for attracting traffic to a website and staying ahead of the competition, whether this is through on or off site engagement. As marketers it’s…

Survival SEO Strategies – The May Day Update

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Several very talented SEOs have put a lot of effort towards helping the SEO industry understand what Google’s most recent algorithm update did for search quality and search engine traffic. It seems that, gone are the days where domain authority rules the roost, if you’re pushing out a lot of pages, and those pages are a touch thin content wise, you’d better have a great strategy to get links to those pages or create a richer user / content experience. Flat growth or a sudden reduction in long tail traffic…