Know How It’s Built: “Cool” Isn’t Good Enough

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An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote their content to the world. That’s all alongside the standard technical vocabulary needed to optimise a site, build pages and solve SEO problems, and a whole myriad of analytical skills I haven’t listed. “This is…

Creativity Is The Real King

Creative Egg

They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in turn go viral through the love for that product or place. There are many things in life that can help creativity emerge or drive your creativity forward. I believe that stress and fear is one…

Get In Front of Your Audience With Really Targeted Outreach

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You want to rank higher. What’s wrong with that? What’s wrong with the following: inurl:/category/guest “mobile phones” Perhaps as many as 927 results for URLs that mention they accept guest posts. Link building, perhaps. But, it’s not marketing. It’s just link building, and Just link building isn’t enough anymore, is it? You’ve got to want more from this process. We should be thinking about putting our brands, our clients, our companies in front of their target audience first and foremost, achieving the link itself is the secondary objective. Can we box the term…

Content Strategy: How to Find Your Target Audience

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When it comes to content marketing, your first step should be to figure out your content marketing goals and who is your target audience. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry. Attracting new clients through informative content. Attaining more traffic from search engines. All of these goals require you to first determine the audience you want to write for. And no, search engines should never be your target audience – people should be! If you’re having trouble…

6 Reasons Why Content is a Must for Online Marketing

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By now, you have probably heard nothing but the fact that content – content marketing, content development, and content strategy – must be a part of your online marketing strategy. And there are many, many good reasons for that. In today’s post, we’re going to look at all of the reasons that you should start implementing content into your online marketing strategy. These reasons include but also go beyond just SEO. Content Makes Panda Happy Panda is a hungry bear, ready to gobble up any sites with low quality content.…