SMX Stockholm 2013 – Google Analytics for SEO

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This morning I had the pleasure of coming back to SMX Stockholm for a second year, this time to join a session on Google Analytics for SEO alongside Nikki Rae.  Instead of running through Analytics from purely a reporting perspective, I decided to give the topic a little twist and focus more on how to get specific actions points that you can inject directly into your SEO campaign. To get this across, I focused on four questions – and for each one looked at how you can use GA data…

Multi Channel Funnels in Google Analytics

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Google Analytics – like the majority of web analytics software – currently reports using last-click attribution. If someone first encounters your site by searching for “mobile phones”, browses around and then leaves and later returns a week later searching for “Your Brand Name”, clicks a PPC ad and then buys a phone, Google will class that as a sale that’s attributable to PPC. If you like to filter for brand and non-brand sales, you’ll also see that as a branded sale. The data you get here most likely informs the…

Choosing Your Home Page Links – Homepage SEO

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We’ve all faced this challenge: when you’re optimising your homepage’s internal link architecture, what links should you feature on your homepage? Do you have the right links featured? Search engines tell us; you should consider featuring your most important pages on the home page. Well, that’s great – you’ll certainly want to feature your “top pages” right? Today I’ll share a simple but effective methodology using Excel with Analytics to enhance your choice of featured links to internal pages. Evolving your site content using seasonality and experience Before we get started,…

How to Track Highlighted Text on Your Site with Google Analytics

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For today’s post, I’d like to introduce James Morell – a well known UK SEO working in Bristol. Next time you see him – buy him a beer. I’m personally delighted to have him (working alongside Sam George) on the SEOgadget blog and you are simply going to love the fruits of their labour! Losing visitors to search? Have you ever wondered where you’re losing visitors to search from? How about finding out which pages you should be internally linking to better? A simple piece of JavaScript added to your…

5 Analytics Reports That Add Real Insight into Website Performance

Many lockers with analytics reports inside

There are thousands of reports and metrics in the world of web analytics today but my quest is to find 5 key reports that add real insight i.e. has an actionable outcome. This post explores 5 awesome analytics reports and discusses the incredible insight you can get out of it to measure website performance. So what are we waiting for? Let’s get stuck in!!! Click Density Analysis Reports In a nut shell? Shows you what site overlay works best and what does not… Actionable insights? What I love about click…

How to Count Your Outbound Click Stats with Onclick in Google Analytics

Updated May 2010 This is an old post referencing a version of this blog that no longer exists. No matter though – thanks to a number of requests I’ve added the actual code snippet (copy / paste) for outbound click tracking and added a section on using event tracking too. Scroll down to the bottom to get the code snippets or read on! Counting Your Outbound Clicks with Onclick in GA This evening I’ve set up my side bar “Find me on” links to track outbound clicks using a javascript…