Statistics for Conversion Rate Optimisation – SEOgadget Webinar

SEOgadget Statistics Webinar

It’s been far too long since we’ve run a webinar here at SEOgadget, so to bring them back with a bang we’ve got something rather special lined up. Following an extremely popular session at London’s Conversion Conference, Pete Wailes will be running through his presentation on ‘Mislead by the Numbers – Stats for Conversion Optimizers’. If you missed his session at the conversion conference, then save the 7th November in your calendar!

In this webinar, it’s all about the numbers. As marketers, we live in an age of increasingly complex data. Many of the tools we deal with day to day have complex maths at their core, whether you’re doing CRO, SEO or just looking at analytics. But do we really understand the data? Is a significant result always a valid one?

We’ll be looking at the weirdness of statistics and probability, and taking a look under the hood at the theory behind the numbers. You’ll learn what our tools do to manipulate data, how to create your own tooling for when you need something that doesn’t exist, and how to turn raw analytics into actionable business knowledge.

By attending this webinar, you’ll learn:

  • The maths and science behind the tools you trust
  • How to really understand what the data is saying
  • How to create your own tooling when standard tools just won’t do the job

As always, we really want you to get the most from this webinar so we’d love to hear from you with any questions you have on the subject. Throughout the webinar, Pete will be answering questions on the #SEOgadget hashtag, or alternatively leave a comment on this post with your question and we’ll make sure it gets answered.

Sign up for SEOgadget Webinar Updates:


To secure a place, simply follow the GotoWebinar link below, and make sure you’re available to join us at 4pm UK time on the 7th November. See you there!

The details:

When: Thursday 7th November

4pm (GMT)

11am (EST)

8am (PST)

Where: GotoWebinar

Register Here: https://attendee.gotowebinar.com/register/5016158217419650049

Webinar ID: 124-618-011

Q&A hashtag: #SEOgadget

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