SMX Stockholm 2013 – Google Analytics for SEO

4930590437_0094b620c9_b

This morning I had the pleasure of coming back to SMX Stockholm for a second year, this time to join a session on Google Analytics for SEO alongside Nikki Rae.  Instead of running through Analytics from purely a reporting perspective, I decided to give the topic a little twist and focus more on how to get specific actions points that you can inject directly into your SEO campaign.

To get this across, I focused on four questions – and for each one looked at how you can use GA data to make more informed decisions on exactly where your time and effort should fall:

  • What areas of my site are working harder than others?
  • How can I improve my site structure?
  • What content are people talking about?
  • Is my link building really working?

Huge thanks to SMX for having me, and also to John Myers for moderating!