I’m very pleased to be speaking at two panels this year at the SMX London event on the 18th and 19th May, 2009.
Both of my panels are on the 19th – first up, “Industrial Strength SEO“. I’ll actually be drawing upon some of my experience in organisational SEO for this one. Particulary, recruiting, organising and managing your SEO team. Those that know me well will realise I’ll be drawing upon my experience as UK SEO Manager for Cheapflights.co.uk. I’ll also be covering how to interface SEO practises with the rest of the company, from content creation to SEO technical specifications. Should be a nice start to the day.
Here’s the agenda for the panel and the moderator / speaker list:
When you’re doing SEO for a big site – or tens or hundreds of sites – you’ve got to bring in the big tools, lots of organizational skills and know how to integrate SEO with the ongoing web production processes and employee thinking in general. This session examines both the technical and organizational challenges of running huge web sites that must be search friendly.
Moderator: Dixon Jones, Managing Director, Receptional LTD
Next up, “Diagnosing Website Architecture issues”. This is more of a grass roots SEO session. I’ll be covering specific examples of problems with sites, how they were discovered and how they should be fixed. Looking at some of the names on this list I can’t help but feel this is going to be a pretty exciting roundup – and so I hear, SI Fiskin will be there with Rand so Si, I promise to bring my A material…
Diagnosing Web Site Architecture Issues – Site isn’t being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available tools.
Moderator: Andy Atkins-Kruger
There’ll be a London SEO party after the first day too. Keep an eye on the website to find out more…
Quick update – SEOptimise have a link to a 15% discount code on their site. I’ve not verified this but give it a try here.