This was the first year for SAScon and something tells me we’re very likely to see it happen again in the near future. The session content was great and the turnout was excellent with standing room only for nearly every session.
Opening the advanced link building panel, my presentation focused on the usefulness of using metrics to help understand specific rankings. I took the audience through the process of examing some of the data from SEOmoz Keyword Difficulty tool, using the Page Authority, Domain Authority and linking Root Domains values to attempt to understand the rankings for a specific keyword. Using pivot tables we examined the count of anchor texts containing our target term, and more importantly, the number of independent linking root domains containing our target terms!
Talking link metrics in front of a crowd is quite the challenge and I recommend having a go at it yourself! Have fun reading through the presentation.
Here are some of the resources I mentioned in the presentation:
SEOmoz: Keyword Difficulty Tool
Open Site Explorer
SEOgadget: – How to make a Pivot Chart and Table in Excel
Blogstorm: Link Profiles with Pivot Charts
SEOmoz: Understanding Page Authority
Majestic SEO and their Bulk Backlink Checker