High Quality Outreach & Link Building
Google Penguin. It's an update to Google's ranking algorithms that decimated Organic traffic for any business taking shortcuts with their link building strategy. No SEOgadget clients were affected by Penguin, except for the ones that came to us for help afterwards. SEOgadget takes a strict approach to external outreach and link building - we use "Really Targeted Outreach", a process invented and pioneered by our own team.
Take a look at some of our link development work
Our "World's Greenest Cities" campaign was an exercise in research, creative and editorial placement with some of the World's most impressive publications, including Fast Company. Think of us a little like an SEO PR agency. The story we told looked at the green credentials of some of the World's most populous cities, a concept we validated "had legs" after discovering that the data available had never really been consolidated and analyzed.
We pitched a number of publications on behalf of our client, choosing the "best fit" (audience, publication size, readership, location), taking feedback from each response to improve the final concept. The publication cited our client as the source, and the creative work went viral, reaching over 200 other publications, and winning tweets from the likes of 30 Seconds to Mars and features on the Microsoft Green Blog.
To really make this creative process work, we combined our unique audience profiling, content design and outreach skills with the capabilities of our newly acquired friends at How's Your Pony, to form SEOgadget US. Our US team's brilliant content strategy planning, marketing and further SEO capabilities combined with our UK team makes for a powerful marketing combination to benefit all of our clients. The outcome of our content strategy and marketing campaigns? Growth in your traffic, return on investment and brand advocacy both on and off your website.