You’ve probably seen (and read about) the “fix incorrect marker location” functionality offered inside the Local Business Center area of Google Maps. What I find amazing is how easily this map location can be positioned incorrectly regardless of the registered address.

Take this ranking for “SEO Consultant London” taken from Google.co.uk.

“W6″ is not located anywhere near Picadilly Circus. Is the incorrect marker skewing the result in the SERPS? If this got corrected, would the ranking disappear? I’ve contacted the site owner to see if we can get a test running.







This is still working for this chap – marker still in Piccadilly but adress still W6. Check maps.google.com for the above search. His website name has changed though – now thekettletheory dot com. Does Google ever penalise for placing map marker in wrong place??
So it seems! I note the local listing no longer appears, so that’s something!