I love it when we catch Google testing new stuff – Dan just caught this latest test in Google’s search results, also caught a few weeks back at Blogstorm:
Google appear to have moved the URL for the search result underneath the title element of the search result. As it happens, it’s the ranking URL on display – when I got the heads up on this, I’d almost expected the exact match name test to be included, too.
Here’s a screen shot for “used cars“
Finally, here’s what a rich snippets result looks like:
Looks like this ‘test’ could be here to stay, been quite a few spots of this, I first spotted it about 3 weeks or so ago- http://twitter.com/#!/matthopson/status/73302198259421184
This is probably an attempt to increase Adwords clicks.
Oh and it was Matthew Jacksionary at Branded3 that spotted this one, not Blogstorm this time
I wonder how long till they make AdWords and organic results look exactly the same so the Google can pull in 6 billion a year from AdWords?
Your comment made me realise there could be something like that – some awful blend of organic and paid and local all in one snippet. Touch wood that never happens.
Aren’t they also testing with a different font and more spacing between the listings. Seems like it’s non stop.