Google’s keyword research tool is probably one of the most powerful tools in your keyword research arsenal. Why? Because it gives you hard numbers, and monthly volume ratios for the past 12 months. I’ve been using some Google keyword tool data to look at the demand for the keyword “seo jobs“. (Excuse the obvious internal link…) Hopefully I’ll be able to provide some insight into what’s been going on in the SEO recruitment market in the UK throughout 2008.
SEO Jobs demand in 2008
2008 has seen an overall increase in searches for the phrase “SEO jobs”, especially in October where a peak of approximately 5700 searches occured in the UK. This was followed by a sharp decrease in overall search volume, but an increase in “SEO Recruitment” based terms. Generally, people looking to fill vacancies will use “recruitment” based terms, so it’s reasonable to assume that the end of 2008 is seeing an increase in the number of employers and recruitment agencies wishing to fill SEO positions.
There’s clearly a year on year growth for the jobs keyphrase too. Here’s a screengrab from Google insights:
What could this mean for 2009? It’s pretty fair to assume that as investment increases in SEO and in-house teams expand, we’ll see further increases in both jobseekers and potential employers. Search engine optimisation should continue to be an exciting growth area for the recruitment industry in 2009.