Let’s Design Your Content Strategy
What's the conversation around your brand? How large is your community? Do you even have one yet? Who likes you? Who, doesn't? What can you do to grow your community, create brand ambassadors, build your followers, your fans and your blog subscribers? What content do they want to consume, and where should it be found? What's your content strategy?
Let us design you a plan and help you execute with our content marketing capabilities.
An example of our work
One of our travel industry clients recently asked us to help them understand where their target market could be found, and what content that audience were sharing. The report helped them see which social networks were most popular in "family travel" and which websites were most frequently shared on Twitter by that particular market segment. From the data, we constructed a content strategy and helped the organisation create a business case for a more complete approach to audience building. During our study, we identified what their main competitors were doing (or not, in this particular case), and provided a wealth of content categories and ideas for their content team to execute. The result? A 378% increase in high converting long tail traffic over 12 months.
Because we're a very data orientated organisation, the research we carried out complimented the activities of many areas of the business. For example, our "popular domains" data allowed their in house SEO team to construct a more targeted outreach strategy to promote the content SEOgadget was creating.
Integrating social into your website
Communities such as Facebook, Foursquare, Twitter and Linkedin offer API interfaces on which web developers can build their own services. The same APIs can be integrated with websites to greatly enhance the existing features for users, adding completion to a thorough content strategy. Our recommendations include on-page feature suggestions, making your proposition online more unique, useful and compelling to new visitors. SEOgadget helps companies understand what technologies are available to them, and how those technologies can be integrated and used to amplify your target audience and make your website user experience truly unique.