Almost every Penguin post in the SEOsphere advises one common course of action for affected websites: analyse your back links and, remove them. That’s quite a big ask, especially if you’re armed only with Excel and a request to get started on link removal! To that end – we’re announcing (an early version of) this Link Clean-up & Contact tool, built to help SEO’s easily fetch (and store) data on the links to their sites, for free.
What’s Link Clean-up & Contact?
Our SEO team have taken on a raft of new clients in the last 2 months who urgently need help with recent penalties. For every link analysis, they’re manually collating data from sources such as OSE, Majestic, GWMT and the like, and fetching data from SEOmoz, Google, Majestic to get a view on the overall quality of a site’s inbound links. As satisfying as working with various tools such as Excel can be, it’s not that scalable. So, we started building something to automate the process somewhat. Essentitally, we’re automatically fetching these data points for you.
Here are just a few of the link metrics we return on up to 200 linking URLs at a time:
SEO Metrics / data points
Link live check
Anchor text(s) used
Count of followed links on target URL
Safe? (This is a simple view – should a link be from a GDP0 link, for instance)
SEOmoz Root domain links to domain (LRD)
SEOmoz Root domain links to url (LURL)
SEOmoz Domain authority (DA)
SEOmoz Page authority (PA)
Google PageRank (GP)
Google domain PageRank (GDP)
Tweet count (TC)
Facebook likes (FL)
Facebook shares (FS)
Google +1′s (G+)
Whois contact email (WE)
Contact URL (CURL)
Twitter URL (TURL)
Linkedin URL (LKURL)
In the results table you’ll see that we fetch associated Google+ profiles via authorship mark-up found on the page, as well as a suite of contact points to assist you with your outreach efforts.
Here’s the report (click to enlarge)
How do I do that?
Well, first head here and sign in using Twitter. Then, do this:
As soon as we have a good training set in the database, we’re going to start experimenting with link classification by domain category, and get smarter at identifying links likely to be harmful to rankings. I’d like to make our data publicly available via the API and make it possible for users to connect to sources like Majestic and SEOmoz without pasting in a list of links. Watch this space.
What can I use this for?
- Bulk data collection of link information
- Outreach for “bad link” removal
- Outreach to your competitor’s best linking root domains
Thanks for listening! It’s still an early product, so be patient with the data collection. The more use we see at this early stage the more quickly we can resolve any data collection issues. I’d love to hear any feedback you have features you’d like to see or anything else that springs to mind…Cleanup & Contact: Easily Gather Link Data With Our New Tool,