SEO Metrics that Matter: SMX Milan

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Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, yeah – let’s talk Formula 1. With the greatest respect to Maranello, the Ferrari Formula 1 team are under-performing horribly at the moment. Their points scored in the 2013 season have condemned them to the…

Statistics for Conversion Rate Optimisation – SEOgadget Webinar

SEOgadget Statistics Webinar

It’s been far too long since we’ve run a webinar here at SEOgadget, so to bring them back with a bang we’ve got something rather special lined up. Following an extremely popular session at London’s Conversion Conference, Pete Wailes will be running through his presentation on ‘Mislead by the Numbers – Stats for Conversion Optimizers’. If you missed his session at the conversion conference, then save the 7th November in your calendar! In this webinar, it’s all about the numbers. As marketers, we live in an age of increasingly complex…

SMX Stockholm 2013 – Google Analytics for SEO

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This morning I had the pleasure of coming back to SMX Stockholm for a second year, this time to join a session on Google Analytics for SEO alongside Nikki Rae.  Instead of running through Analytics from purely a reporting perspective, I decided to give the topic a little twist and focus more on how to get specific actions points that you can inject directly into your SEO campaign. To get this across, I focused on four questions – and for each one looked at how you can use GA data…

Persuasive Presentations: Want Something? Get It.

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My last year at Yahoo! was mostly boss-less, and I needed several thousand dollars to implant some expensive social media tools for the Yahoo! Media properties. So I called upon Alan H. Monroe’s Motivated Sequence, a persuasion tactic passed on to me by my career coach at the time, Schweta Khare. I pieced together a presentation using the 5 steps, set up a meeting on the state of Yahoo! Social Media with a Yahoo! Media exec, made my case, and got budget right on the spot. First try. Since then…

A4Uexpo Slides – Remaining Agile in 2013

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Time moves fast in search. It’s why I enjoy SEO so much – you’re never standing still for very long! This does mean however that one of the key skills for site owners is to be able to spot changes, understand those changes and then know how to react appropriately. Today I presented at the A4Uexpo in Amsterdam on exactly that topic. As part of the prep, I wanted to see if I could put something together in Excel with the aim of looking at your top ranking competitors and…

LinkLove 2013 – Tips, Tactics & Tools

LinkLove 2013 Speakers

March 15th. A few years back, Brutus picked this date to murder Julius Caesar. And in 2013, Distilled chose this date to end their LinkLove conferences in a similarly abrupt fashion. Resident SEOgadget skydiver Tom Bennet and in-house superhero Jeanna Heeraman were in attendance, and today they bring you their review. This was my first conference since I started in the industry, and the bar has been set high indeed. LinkLove 2013 had something to offer everyone, from technical data geeks like me to creative wizards like Jeanna. Held at…

SES London, Analysing Searcher Workflow

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As an SEO, looking at searcher workflow is definitely a very interesting topic to dive into. Starting with trying to figure out exactly who might be searching for your product / service and then finding the need that initially drives them to search, it can be fascinating to go deeper than just looking at keywords based on search volume alone. What I really wanted to investigate was how we can improve the workflow of potential customers, and also how we can effectively diagnose problems and measure how good our websites…

SearchLondon – Site Audits in 10 Minutes

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10 minutes isn’t a great deal of time to cover the topic of site audits; but it’s definitely enough time to start looking into a website and gathering the all important 1,000 foot view on what issues might be impacting performance in organic search. There’s certainly a lot to be gained from loading up a site in your browser and having a good old fashioned dig around. I’ve found that this approach is a great way to familiarise myself with a new client and figure out exactly what I’m going to be…

SES Singapore – Link Building Tools and Tactics

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Link building started for me when I was working on my own sites, having absolutely no understanding that what I was doing had any real bearing on rankings and search traffic. All I wanted to achieve was editorial reviews (online and off) and gain as many mentions as I could possible get. Looking back at these projects many years later it’s nice to see that I managed to get some amazing links from some very strong sites – all by not being caught up with too many rules and focusing…

SEO in 2013: My Presentation from Search London

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I couldn’t possibly predict what’s happening to SEO in 2013 in a presentation lasting 20 minutes. I could, however talk to you about some of the traits and skills a successful search marketer may have in 2013. After seeing me speak at Brighton SEO and SearchLove, Jo very kindly invited me to come and talk to the Search London crowd (and what a cool crowd they were). Broadly, I believe that in 2013 SEO will graduate and become closer to “classic” marketing than it has ever been. We as a profession need…