Optimizing Your 404 Page

seogadget-404-page

While you may hope that 404 page errors will never happen, chances are they will. And they are not necessarily your fault either. All it takes is for someone to use a faulty link to your website. Maybe they cut and pasted it wrong. But no matter what the reason, 404 errors happen and it’s best that you are prepared for them. In this post, we’ll look at the best way to optimize your 404 page for a better user experience, Google Analytics tracking options, and how to prevent as…

Setting Up a WordPress CDN (Content Delivery Networks) for Beginners

network-cables

Last week I saw Will presenting on technical issues associated with SEO. One of the key issues he presented on was site speed. Specifically, the cost of ignoring site speed as a performance and revenue indicator. Will’s own experiences of Distilled’s performance issues (mostly resolved by implementing Cloudflare) were a stark reminder of the importance of building at least a basic knowledge of CDN (content delivery network) implementation. Why bother with site speed? Because it costs money not to. A nicely summarised roundup by SmartInsights reported on research showing a dramatic decline in conversion as page load times…

Check Your XML Sitemap For Errors with this Excel Tip

parked-bicycle

Today, I want to share a tip for quickly weeding out errors in sitemap XML files. This post will teach your a few new Excel tricks and (hopefully) save you some time in your own technical SEO audit projects. Why a nice clean sitemap? Google have invested a lot of time and effort into improving the sitemaps functionality in Webmaster Tools and the advice I’ve always heard from Google people is advice like; keep your sitemaps as error free as you can, use the correct canonical URL. I’ve always felt…

Choosing Your Home Page Links – Homepage SEO

Pretty house

We’ve all faced this challenge: when you’re optimising your homepage’s internal link architecture, what links should you feature on your homepage? Do you have the right links featured? Search engines tell us; you should consider featuring your most important pages on the home page. Well, that’s great – you’ll certainly want to feature your “top pages” right? Today I’ll share a simple but effective methodology using Excel with Analytics to enhance your choice of featured links to internal pages. Evolving your site content using seasonality and experience Before we get started,…

Page Level Search Engine Indexation [Data & Collection Methodology]

Seoul Design Expo

Our first post of the New Year looks at the topic of measuring SEO indexation. Inspired by Rob’s post on Distilled, and a wish to revisit some of my previous work on the topic, I thought it might be interesting to share a method of collecting data to build a clearer understanding of page level indexation. Hopefully by the end of this post you’ll have a few new methods to collect site index data for your own SEO studies. Why do SEO’s need an understanding of the principles of indexation?…

5 Category Page Tips To Improve Your SEO

ideas book

At last weeks A4uExpo, I gave a presentation on successful site architecture. There was so much to cover in 45 minutes, with topics ranging from site architecture design and mapping keyword strategy, to the more technical aspects of site construction, internal link strategy and on page factors. One area that I got a lot of feedback on was the topic of category page optimisation. What’s the problem with category pages? Take a long hard look at most mid-tier category pages on your site. It doesn’t matter if you’re a retailer,…

How SEO Can Be a Lot Like Product Consulting, Development and Design

I wish Google Adwords would build a proper API

It seems perhaps, that people behind emerging technology products understand that digital marketers share a passion, an enthusiasm for the same ideas. Our passion drives a natural compatibility with the product design and development process, and a natural ability to suggest user stories at an early stage that may be critical to later launch success. Today, I’m going to ask this question: How does SEO look a lot like product consulting and design? Keyword research discovers new markets Critical to the design of any new product or online service is…

Domain Migration – An SEO Case Study

Migration

Imagine the moment: Your client calls to let you know they’ll be changing their domain name, and that they need an SEO strategy to maintain their SEO visibility. Now imagine that particular client happens to be in a high competition niche: car loans. It’s the kind of thought that can keep you awake at night! We’ve recently survived a domain migration project covering exactly the situation above. A high competition market, with a subdomain to full domain migration. That’s “*.domain.co.uk” to “www.newdomain.co.uk”. With the very kind permission of the client…

Find Orphaned Pages From Your Sitemap.xml File with Excel and IIS Toolkit

tools

For a little while now I’ve been wrangling with an interesting problem in site architecture diagnostics. Do I have any orphaned pages on my site, and how do I find them? Frequently, web developers will write code to generate an XML sitemap that will include all URLs in the database, linked to or no. How can we use this fact to our advantage? I thought I’d share a strategy using Excel to extract all the URLs on your site, comparing them to the raw export from the amazing IIS Toolkit.…

Survival SEO Strategies – The May Day Update

squirrel

Several very talented SEOs have put a lot of effort towards helping the SEO industry understand what Google’s most recent algorithm update did for search quality and search engine traffic. It seems that, gone are the days where domain authority rules the roost, if you’re pushing out a lot of pages, and those pages are a touch thin content wise, you’d better have a great strategy to get links to those pages or create a richer user / content experience. Flat growth or a sudden reduction in long tail traffic…