Laura Lippay’s Randomly Weird SEO & Tech Predictions for 2014

pyro kitty

Jailbait and Diaper Sex: Microniche dating sites like Farmers Only (indeed, for farmers only), Women Behind Bars (yup), and Daily Diapers (yeah no, for adults) will be bought up by Demand Media and expanded out to include landing pages for tail terms like “How Jailbait Made Me a Better Person”, ”Why Diaper Sex Ain’t as Good as It Used to Be” and ”howcome when I holler soooouie my old woman don’t come?”  (Sorry to my cohorts at Demand – I love you but - you know. Also, thanks to Portent’s Content Idea Generator for some of those titles. Try it, it’s fun).…

Think Bigger: 28 Ways to Be a Better SEO

Buddha

Are your deliverables A huge list of problems, or A pathway to insightful solutions? Are you calling your clients out on what they’re doing wrong in your deliverables or are you supporting their intents to reach their business goals through your very specific expertise? The differences can be so slight but so powerful. At SEOgadget we have a sort of unspoken Think Bigger mantra. We start every project with an understanding of the business model, the competitive landscape they’re in, and the goals that the business is trying to reach.…

Trade in Your PR & Creative Agencies. SEOs Do it Better.

To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in the space watching it turn from technical SEO to link building to riding the coattails of content marketing, but what is it to marketing managers and CMOs at the Fortune 1000’s of the world? As…

Think Bigger: There’s a Glaring Marketing Industry Opportunity Up for Grabs

Think Bigger

SEO, we’ve got a BHAG (big hairy audacious goal) to address. It’s clear the SEO industry is changing in new and different ways. It’s not as much about the latest new tactic as it is about the latest shift in paradigm. We’re not just asking questions like “how do I address this code issue?” but much more often we’re also asking “how do we address this visibility issue?”  or “how do I get a piece of that marketing or PR action?”. We’re clearly defining the divide between a site’s technical…

Is Your SEO Agency Right For You?

airbnb-office-2

If your business has been or plans to be working with an SEO agency, then you should be aware of whether your agency is right for you. Particularly because you do not want to be spending money on services that do not help your business and you do not want to end up on Google’s bad side without any alternative traffic generators in place. Here are the three most important questions you can ask about your SEO agency and how to find out the answers – with or without their…

10 Inbound.org Use Cases for SEO Specialists and Other Business People

inbound-org

I bet by now you have heard the great news: The SEO industry has a new niche social community: Inbound.org This time it’s not just the SEO industry though. The desired audience (as a pacifist I don’t “target” people) is much broader now. It’s the private side project of two very prominent entrepreneurs everybody knows who has been into SEO for a while, Rand Fishkin of SEOmoz and Dharmesh Shah of Hubspot. As you probably know Hubspot is dealing with much more than just SEO. They call it inbound marketing…

A4uExpo London – Final Thoughts

A4Uexpo is one of, if not the best large digital marketing conferences in the UK. Matthew and his team have done an incredible job this year and I’d like to personally thank the organisers and attendees for, well, being great. Session coverage If you want to check out session reviews and write ups, you’d be well advised to head over to the State of Search blog. Bas’s team have done it again with solid overall coverage of the best sessions. I would say, that if I could do anything differently,…

Real Life Link Building Examples [SMX Advanced 2010]

Yes, yes. Do a top 10 list. Got it. Attract links with rewards. Heard that. What else you got when it comes to link building? In this session, link builders share real life stories of how they obtained hard-to-get links. Is it the relationships, stupid? Focusing on what matters? Tips and strategies, for the professionals, at SMX Advanced Seattle 2010 featuring Debra Masteler, Roger Monti, Gil Reich, Chris Bennet, Arnie Kuenn. Building links for B2B sites – Roger Monti – Martinibuster 1) Target searching – use allintitle: “relevant keyword” resources…

SEO For Google Vs. Bing: How Different Are They? [SMX Advanced Seattle Tips]

Is there that much of a difference between ranking factors for Bing versus Google to justify all the efforts in “optimising” for both engines? The first of a series of awesome panels at SMX advanced features Matt Cutts (Google), Janet Driscoll Miller (Search Mojo), Rand Fishkin (SEOmoz), and Sasi Parthhasrarathy (Program Manager, Bing) to explain exactly that. Useful stats – Bing Vs Google When Bing and Yahoo combine, the new engine will have around 30% market share (US), so it’s pretty key to start thinking about your traffic from a…

Handy Tips From SMX London 2010 Day One

Day one at SMX London 2010 was outstanding, particularly the SEO track. Rather than writing up individual session notes, I thought it might be nice to summarise a few of my favourite tidbits from the day. In no particular order, here are some of my handy tips from SMX London 2010. Keynote – Barak Berkowitz, Managing Director of Wolfram|Alpha 1) On Wolfram Alpha: Wolfram has a database of trillions of data objects. When a query executes, Wolfram creates a query result from multiple data sources and will calculate the results…