Thoughts on Great SEO Supplier and Client Relationships

While I worked as an SEO Manager in-house, I spent time thinking about how to get the most value from my agency and supplier relationships. A great relationship is important when you’re outsourcing some of your SEO activity.  Thanks to some inspiration from our earlier discussion on getting the most from your SEO, this post looks at things you can do to keep the SEO honeymoon alive for much longer. Photo credit: Photo_gratis Before you begin Is there anything you can do before you select a new SEO supplier? Consider…

Discussion: Get the Most From Your SEO with Will Critchlow [Distilled]

Some time ago I joined my good friend Will Critchlow at Distilled to discuss “how to get the most from your SEO”. Listen to the MP3 here: http://www.distilled.co.uk/conference-calls/recordings/optimalseo.html Though I believe a write up is on it’s way from Distilled soon, I must say it’s definitely worth a listen, particularly if you’re looking for strategies that will (operationally) help you get the most from your SEO campaign. I must say listening to the session I recall how enjoyable this format can be, and how enjoyable making the recording was –…

On Becoming an In-House SEO

How many people made a resolution to find a new job this New Year? Deciding to leave your current employer is not an uncommon decision to make, particulary after Christmas. Today I thought I’d share some experiences I’ve had in the past on becoming an in-house SEO. What are the differences between working in-house compared to “agency side” and how could making the change impact the way you work and the SEO that you do? Photo by: Ava Babili You don’t have clients Sounds like an obvious statement to make…

Steps to Recruiting an SEO Manager

Much of my time in the past month has been consumed by an SEO recruitment campaign we’ve been running in the US and UK for a major client. In that time, I’ve had the opportunity to really think about my relationships with the recruitment agencies I’ve been working with and review how their selection process has helped or hindered our efforts. I’d like to share some pointers based on an ideal initial recruitment process to filter the best SEO’s and make finding your SEO Management rock star a painless process.…

SEO Management 101 – What Makes for a Good SEO Manager?

During Q&A on day one of the SEOmoz Pro Training Seminar, I was asked “What makes for a good SEO Manager?” by one of the attendees. Good question. While researching this post, I found it surprising that there’s a near total lack of content on the subject of SEO Management that I could find. Awesome, I thought. Here’s to writing in an under-served niche, and hopefully creating a useful blog post. Photo by: saschapohflepp What makes for a good SEO manager? Finding decent SEO Managers is no easy task. I’m…

The In-House SEO Agency Cycle [In House Tips]

Photo by: wwworks One of the toughest challenges for an in-house SEO, especially in a large organisation, is keeping a company wide awareness of existing SEO campaigns and communicating the need to respect SEO requirements throughout the web development, product and content lifecycle. Occasionally, we even struggle to convince cynical business owners to get started in a programme of Search Marketing. I noted a comment made by an (ex) employee of American Airlines about the sheer complexity and number of stakeholders making changes to the website while reading this post…

How To Make an SEO Activity Plan

The SEOmoz / Distilled Pro Seminar was, without a doubt, a hugely successful event. While the attendees eagerly await the publication of the DVD, I thought I’d provide a bit more background on some of the slides covering organisational SEO. Planning Your SEO Activity One of the key points I made at the conference was have a plan. By first listing your objectives, and making them compatible with the commercial metrics that drive your business, it’s far easier to construct a  case to justify additional resource or agency support. In…

Build a Great SEO Team [Organisational SEO]

Build a perfect SEO team for SEO nirvana

Putting together a team of the right people for great SEO is just one step towards reaching organisational SEO nirvana. In my post at Blogstorm I covered the concept of how great SEO starts with the right people, and what qualities you’re looking out for during your recruiting process. This post takes a step back and discusses the organisational layout of your team. Design an SEO team before you start recruiting It sounds obvious enough, but SEO Consulting is still a relatively new profession in marketing and organisationally not always…

How to Recruit an SEO [SEO Recruitment Tips]

Recruiting a top flight SEO can be a daunting challenge for the inexperienced recruiter. This post examines what you may need to consider along the way, how you need to be prepared before placing an advertisement and what to ask in an interview to make sure you’ve got the right candidate for the job. 1) Create your job specification and job advertisement Badenoch and Clark sum it up quite nicely in their “How to write a job specification” guide: Writing a good job description, or job specification, is not hard.…