Scraping Schema Markup for Competitive Intelligence

scraping business intelligence using Outwit Hub

Structured mark up is crucial for e-commerce websites if they want to stand out in the SERPs. Because e-commerce sites are generally set up to scale, scraping all of their information is very easy. All it takes is a Screaming Frog crawl and Outwit Hub. For dropshippers and affiliate sites, harvesting competitor data within schema mark up tags can be extremely useful. If you are selling the same products as your competitors, you can compare pricing, product descriptions, calls to action/special promotions – anything – and analyze how you stack…

Review Snippet Over-Saturation in Google Search Results

fish

Earlier this week I had a lot of fun putting together a presentation for (a thoroughly excellent) SMX Advanced. Originally I was going to broach the (often slightly) dry topic of using Person Schema (or hCard) to get “people” rich snippets for author pages. As it turns out, using hCard or Schema.org on an author page to get a rich snippet doesn’t work. That’s a different story and one I’ll come on to in another post. This story’s quite a lot more interesting. Late on the eve of my presentation…

Should Webmasters Switch To Schema.org?

schema-org-testing

When search engines announced a universal vocabulary for the next generation of structured data markup we all thought our lives just got a lot easier. The Schema.org vocabulary offers a greater flexibility in the choice of attributes to mark up data on a web page. Richard explained the background in greater detail over on seomoz. I decided to ask, ‘does it work?’ by testing it on a site that has hReview rich snippets in Google’s search results. Testing Schema.org For our test, we replaced the existing hReview aggregate with the…

Product Vocabularies for Online Retailers [Structured Data & Microformats]

pie shop

If you’ve been testing Microformats on your website, you’ll be quite familiar with hReview, hRecipe, and hCalendar to enhance your search results with rich snippets. For each type of site content, be it events, reviews and the like, there are a number of different markup languages you could use: Microformats, Microdata or RDFa. Along with Google’s recent confirmation that they’re now using structured data gleaned from web page mark-up for shopping sites, comes the announcement of support for GoodRelations and their very own Product Vocabulary. Let’s take a look at…

Google’s Underlying Plan for HTML5 and Rich Snippets

Oh so quiet

When we look to the future of the internet and how SEO is evolving, what can we expect to find on the agenda in the not so distant future with regards to website mark up? Well, no one can truly predict the future but by looking at recent past developments we can certainly find a general trend that we are all starting to follow. In my first post as an seo consultant at SEOGadget I will be looking into the use of HTML 5 and (Richards favourite) Micro Formats. HTML5…

Simple Testing Strategy for Microformats Implementation

clowns and stormtrooper

If you’re playing around with SEO based Microformats recommendations for your clients, you might have considered how exactly to test and present those recomendations. What things can you do before sending off an SEO consultation document with Microformats change requests to make you feel confident that your recommendations will work, should Google begin parsing your Microformats in to the search results pages? The very simple answer is to set up a test page all of your own, and demonstrate the validated test to your target audience. Here’s how: Start with…

SEOgadget Gets a HTML5 Upgrade

The past few weeks have been pretty awesome. Regular visitors to the site may have noticed a reduced rate of posting on the site, largely owing to summer holidays, the construction of a new anchor text tool, recruiting our first staff and a HTML5 project. I’ve written about HTML5 and SEO before, but it’s nice to have your own examples, so I’m delighted to show off the first version of SEOgadget in HTML5 – take a look at the source code! I think (as a learning / development piece) there’s…

Applying Microformats to Links – You’re Probably Doing It Already

After attending a few days at SES London it has become clear that there’s a small, but growing interest in the use of Microformats in the SEO community. A few folks asked me where they can learn more on the subject, to which my answer is: read John Allsop’s (Excellent) Microformats: Empowering Your Markup for Web 2.0. This post looks at a few small Microformats that you might be using already… Image credit: Kevin Dooley Elemental and Compound Microformats Perhaps you don’t realise that the chances are you’re already using…

Microformats: Mark-up Your Recipes Online With hRecipe

I love it when Google announces support for new Microformats. In the past we’ve discussed hReview, hCard, and many other draft standards. Today it’s hRecipe‘s turn to get some attention and support from Google. Image credit: Hamad M What is the hRecipe Microformat? [Definition] hRecipe is a simple, open, distributed format, suitable for embedding information about recipes for cooking in (X)HTML, Atom, RSS, and arbitrary XML. hRecipe is one of several microformats open standards. http://microformats.org/wiki/hrecipe Recipe websites are extremely popular on the internet, and it’s actually quite a competitive industry…

Using the hReview Microformat for your Review Pages

There’s been a continuous and very useful flow of writing on the web around the subject of techniques and products using HTML5 and structured data recently.  The use of structured data in front end web design is a favourite subject of mine, an interest that more frequently influences recommendations in our SEO consulting. Recently I discussed the subject with a client and while it may be impractical to rush off and start rebuilding your website in glorious HTML5 today, there are numerous things you can do to improve the markup…