The Future of Local Discovery is About the Story, Not the Place

Cover Photo courtesy of an Francisco History Center, San Francisco Public Library and FoundSF.org

Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more powerful?: The absolute best lazy Saturday people-watching in the city, with a drop-dead gorgeous view to boot. Crissy Field It’s not the name of the place that captivates us (usually) but the story behind it; The history,…

A Look at the Changes from Google Places to Google+ Local

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If you have a local business (or do online marketing for one) then you have likely heard about the big change with Google Places. Now, Google Places is a part of Google+ in Google+ Local. So just how big is the change and how does it help or hurt your local business? In today’s post, we’re going to look at the things that have changed as well as the things that have stayed the same. Google+ Pages vs. Google+ Local Pages For those who have created a Google+ Page for…

How to Maximise Your Chances of a Better Local Ranking

porthgainharbour

Having a local presence within the search engines has become essential over the last year. More and more businesses are realising the importance of ranking well for local searches but a large number don’t exactly know what to do about it. Most know bits and pieces and have set up the odd profile here and there but not a lot know exactly what should be done. It’s not enough just having a half completed, unverified Google Places profile, there is a lot more than needs to be done and like…