SES Singapore – Link Building Tools and Tactics

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Link building started for me when I was working on my own sites, having absolutely no understanding that what I was doing had any real bearing on rankings and search traffic. All I wanted to achieve was editorial reviews (online and off) and gain as many mentions as I could possible get. Looking back at these projects many years later it’s nice to see that I managed to get some amazing links from some very strong sites – all by not being caught up with too many rules and focusing…

SMX Stockholm – Link Building Dos and Don’ts

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Today I had the pleasure of presenting a session called ‘Link Building Dos and Don’ts’ at SMX Stockholm. I have to say I think I’ve fallen a little bit in love with Sweden. So far it’s been a great experience in a wonderful city, making some great new friends in the search marketing world J Rather than base my presentation on a bunch of steadfast rules, I decided to select my ‘Dos and Don’ts’ from some of the link building lessons that I’ve learnt along the way. As we all…

Signs That You Might Have an Unnatural Link Profile Punishable By Google

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Most website owners want two things when it comes to link building – to increase their website rankings and avoid getting penalized by Google. Unfortunately, a lot of webmasters are still receiving the dreaded unnatural link warning in Google Webmaster Tools – even SEOmoz, although they say it is not always a cause for concern. But nevertheless, most do not want to be on Google’s bad side when it comes to getting warnings. Of course, along with the paranoid website and business owners, there are also those who believe that,…

Using The Google Ad Planner to Find Link Sources

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The easiest wins for link building aren’t often the best wins at all for your clients. Nothing proved that better than the recent Over Optimisation and Penguin related updates for businesses throughout the world. In fact, currently there is probably more work available in the market for Link Removal than link building as most businesses that are looking to play safe and stay within Google’s guidelines are staying away from the run of the mill sites and link approaches. (In fact we are helping a few people undo years of…

High Quality Web Design Showcases, News & Infographics Submission Sites

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Even before I started out blogging back in 2007 I made a bold claim in a guest post on one of the most important blogs in that time: You don’t need conventional SEO, you just have to create a great site and great content and solely promote these a little. One of my main suggestions was to submit your well designed site to CSS galleries. Back in those days many sites were still done in Flash. Flash websites are rare these days for good reasons but the technique I propagated…

Link Building: Anchor Text Optimisation Best Practices in 2012

For years one of the key ingredients of successful link building campaigns has been anchor text optimisation. Anchor text or the actual words that get used to link to another page or site have been among the most important ranking factors. Indeed optimised anchor texts have been so crucial that many people focused too much on them. Some wide spread search engine spam tactics have been motivated by the will to pass anchor text. Lately, as expected by many in the SEO industry Google has been tweaking the algorithm to…

Generate Infographic Embed Codes Quickly and Easily with this Tool

I can’t tell you how often I have to create embed HTML for images such as infographics. Just to save a little time, I thought I’d put together a little embed code generator based on Gravity Forms: It’s actually very simple, but then again I guess the best things in life are. I hope it saves you time and if there’s a feature you find useful, drop a comment below. Here’s the link: http://seogadget.com/embed-code-generator/

Link Evaluation Survey 2012 [INFOGRAPHIC]

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Links, seemingly the currency of rankings, and a white-hot area right now what with all the recent de-indexing of certain link networks, GWT Warning messages being sent to over 700,000 webmasters and the ever decreasing effectiveness of low-rent link building tactics. So just what is a “good link”? We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals…

Beware of the Google Over-Optimisation Update/Penalty for SEO Tricks

Many webmasters have been left scared after Matt Cutts announced an upcoming “over-optimisation” update and/or penalty. People all over the world are now scrambling to clean up their acts while others consider giving up SEO altogether out of pure fear. Some SEO experts have dismissed the fear as irrational, while others tried to explain what the update might be about. It’s difficult to find a proper definition of what “over-optimisation” is, it sounds like an oxymoron, as usually you can’t over-optimise something. Optimisation is a synonym of improvement. Can you…

Stop Paying for Terrible Links [& How to Check for Low Quality Links]

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I’m tired of this conversation: “We’ve been working with an SEO agency for about 6 months now. We ranked quite well for a few weeks, and then the rankings dropped. We don’t know what they do, exactly, but they send us 4 directory links and 2 article submssions a month. Oh, and they do a PR release for us, once a month” It’s a starting point in a sales discussion I experience all too often. It’s often a precursor to the part of the conversation where we discover the business is being bled dry…