If you’ve landed on this page hoping to find tips on enhancing your forum spam strategy, I’m afraid you’re out of luck. This guide is intended for those poor souls tasked with cleaning up the aftermath of a merciless spam campaign that has plastered your lovely domain across countless hell-holes of the internet with all the accuracy and subtlety of a sawn-off shotgun. So, as part of your clean-up operation you’re faced with some wretched old forum within whose monstrous spammy bowels lie a few hundred links to your domain.…
How to Be a Better SEO
Today I’m posting the summary notes from my session at this year’s BrightonSEO. I hope you enjoy them, the topic is certainly one dear to my heart and I can honestly say how refreshing it was to be asked to speak on a topic that wasn’t directly SEO itself. Thanks to Kelvin and the conference team for putting on yet another stellar conference. How to Be a Better SEO Our industry is perhaps one of the fastest evolving, most exciting industries to belong to on the planet. I’ve travelled to…
Don’t Give Up! Finding Webmasters Who Don’t Want to Be Found
I’m sure many of you have run into this problem – you’re trying to contact someone you have no means of contacting via their website, whose social profiles are automated and whose whois is locked down. If it’s a candidate for link removal you’re chasing, there’s a likelihood that this website has been deindexed, too. This presents some difficulties. I’ve previously suggested that a good way to find someone like this is to see what other websites are hosted on the same ip. This isn’t too reliable for looking anywhere…
How to Manage an Awesome Copywriting Team (Part Three)
Copywriting Game Plan, Team Management and Selection Managing a copywriting team is a tricky business; each copywriter is an individual, has their own specific needs, nuances and their own style. It is your job as their manager to understand them fully, know what their strengths and weaknesses are, and know what they will excel at and where there is room for improvement. Most of all get to know them. Game Plan You have now selected your new copywriters from the trials and they just as much as you are eager…
Why You Should Supercharge Your Video Strategy & How to Do It
Introductory video: Video vs. Copy & Infographics Since users only read an average of 28% of words on web pages, we can conclude that copy just isn’t a great conveyer of information online for human users (although I’ve had to use it along with videos in this post – I hope you read it all!). Copy’s weakness is one of the reasons for the infographic boom, yet video can go further than infographics at conveying information quickly. Consequently, I’m surprised videos aren’t used more widely in SEO. They are probably…
How to Manage an Awesome Copywriting Team (Part Two)
Let the Trials Begin! You know the saying “Try before you buy” – Well this applies to copywriters too! You want to make sure they can walk the walk not just talk the talk. You may find it useful to read the first post How to Manage an Awesome Copywriting Team (Part One). So what is a Trial? A trial at SEOgadget consists of writing a test article, in a set time and when we receive it we will read and decide whether they will get signed up or turned…
How to Manage an Awesome Copywriting Team (Part One)
When I started at SEOgadget back in July I was fairly green to say the least. In that time I am still learning but as well as being an SEO Executive I am now also Content Production Manager for SEOgadget. I have been given the opportunity to share with you guys some of the things I do in my role. This article is particularly focused on how to find, hire and manage a team of copywriters. This is the first of a three-part series, I didn’t realise when I started…
Adding Pages To WordPress With Gravity Forms
For almost as long as SEOgadget has existed, there’s been a jobs section on our site. Having a way to get people to add content to your site has so many applications, but it can be a little difficult converting something like a form submission into a post, especially if you’re not a WordPress / PHP developer. Today I’ll explain how the jobs board works on SEOgadget, which will (I would hope) give you enough inspiration to build similar sites in WordPress with no PHP or development skills. There’s always…
How To Install and Use IIS Search Engine Optimization Toolkit (IIS 7.0)
We think the IIS Toolkit is absolutely awesome! This post will provide a step by step guide on how to install the powerful IIS 7.0 toolkit from Microsoft, and show you some of the many cool features which can open up a whole new world for extracting information from a website (we are talking about a Xenu link sleuth beater here!). Please note: IIS 7.0 is only compatible with Windows Vista or Windows 7 The program is quite simple to install but it certainly isn’t one of the most obvious,…
How to remove the Sandisk U3 Launchpad
A few weeks ago I bought a 16gb Sandisk Micro USB drive, awesome for doing large installations from USB and carrying around heavy duty files. Though I found the drive itself to be excellent, I didn’t have any use for the installed “U3 Launchpad” application. Formatting the drive didn’t remove the app, though eventually I discovered how to remove the U3 Launchpad software from my Sandisk USB drive. In case you don’t need the software either, here’s how: 1) Open the Launchpad menu, and click “Settings”. You need to select…
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