Hand Coding A Personal Website

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Last year, I had something of an epiphany about web design. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on a CMS, namely WordPress. It was only when a bad plugin utterly botched the database tables leaving me helpless that I realised how little control I actually had over my precious creations. I count myself lucky that one of my friends is a wizard with PHP. I’m not out to diss WordPress. It’s a fantastic piece of software and I still…

The Account Manager’s Guide to Effective Communication & Client Retention

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I’ve worked for, and learned from, several remarkable agencies in my career. Great account managers stand out in any agency environment, no matter the industry. They are able to build relationships with clients quickly, establishing trust out the gate. They may provide the same results as other account managers, but they communicate the value of their team’s efforts more effectively, in a clear and succinct fashion that their clients understand. Great account managers solve problems. They speak in goals and objectives and provide strategies and tactics to overcome obstacles.  If…

SEOgadget for Excel: How to Get Your Back Link Data with MajesticSEO’s API

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One of the biggest problems we’ve always had with our new users getting to a confident user level with SEOgadget for Excel is simply put, the level of accessibility of the documentation. Learning a completely new syntax for 6 different API services is, hard. I really hope we’re helping there with the instruction manual, but I’m also in the process of recording some short videos on getting started with the tool itself. Here are the first two: How to Install SEOgadget for Excel Here’s the long over due “how to”…

Creating Efficient Data Collection Systems for SEO and Social

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As marketers we only have so many hours in the day. Nothing is worse than having your team spend time on menial tasks (like data entry) when there’s real work to do. That’s why it’s crucial for managers to create efficient systems – so teams can get more accomplished and make a bigger impact. Most data entry work is delegated far down the totem pole. Managers are removed from data entry, so making the process as efficient as possible isn’t always a priority. If you aren’t “technical,” it’s easy to accept…

Scraping Schema Markup for Competitive Intelligence

scraping business intelligence using Outwit Hub

Structured mark up is crucial for e-commerce websites if they want to stand out in the SERPs. Because e-commerce sites are generally set up to scale, scraping all of their information is very easy. All it takes is a Screaming Frog crawl and Outwit Hub. For dropshippers and affiliate sites, harvesting competitor data within schema mark up tags can be extremely useful. If you are selling the same products as your competitors, you can compare pricing, product descriptions, calls to action/special promotions – anything – and analyze how you stack…

Mining User Data in Excel with the FullContact API

put on your data mining helmets

Recognized and prominent brands (like Target) are turning to big data to mine user information to find the best ways to reach and retain their customer base. Why let the big guys have all the fun? If you have a list of your users’ email addresses you can access your users’ personally identifiable information and social profiles. All you need is the FullContact API, NetPeak Checker and some Excel skills. FullContact’s Person API is amazing – If you have someone’s email address, Twitter handle, Facebook ID or phone number, you can use FullContact’s…

Forum Spam – A Practical Guide

Skydive Easter 13

If you’ve landed on this page hoping to find tips on enhancing your forum spam strategy, I’m afraid you’re out of luck. This guide is intended for those poor souls tasked with cleaning up the aftermath of a merciless spam campaign that has plastered your lovely domain across countless hell-holes of the internet with all the accuracy and subtlety of a sawn-off shotgun. So, as part of your clean-up operation you’re faced with some wretched old forum within whose monstrous spammy bowels lie a few hundred links to your domain.…

How to Be a Better SEO

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Today I’m posting the summary notes from my session at this year’s BrightonSEO. I hope you enjoy them, the topic is certainly one dear to my heart and I can honestly say how refreshing it was to be asked to speak on a topic that wasn’t directly SEO itself. Thanks to Kelvin and the conference team for putting on yet another stellar conference. How to Be a Better SEO Our industry is perhaps one of the fastest evolving, most exciting industries to belong to on the planet. I’ve travelled to…

Don’t Give Up! Finding Webmasters Who Don’t Want to Be Found

I’m sure many of you have run into this problem – you’re trying to contact someone you have no means of contacting via their website, whose social profiles are automated and whose whois is locked down. If it’s a candidate for link removal you’re chasing, there’s a likelihood that this website has been deindexed, too. This presents some difficulties. I’ve previously suggested that a good way to find someone like this is to see what other websites are hosted on the same ip. This isn’t too reliable for looking anywhere…

How to Manage an Awesome Copywriting Team (Part Three)

Bowling Pins

Copywriting Game Plan, Team Management and Selection Managing a copywriting team is a tricky business; each copywriter is an individual, has their own specific needs, nuances and their own style. It is your job as their manager to understand them fully, know what their strengths and weaknesses are, and know what they will excel at and where there is room for improvement. Most of all get to know them. Game Plan You have now selected your new copywriters from the trials and they just as much as you are eager…