Why You Should Supercharge Your Video Strategy & How to Do It

Video thumbnail for youtube video Supercharging Your Video Strategy

Introductory video: Video vs. Copy & Infographics Since users only read an average of 28% of words on web pages, we can conclude that copy just isn’t a great conveyer of information online for human users (although I’ve had to use it along with videos in this post – I hope you read it all!). Copy’s weakness is one of the reasons for the infographic boom, yet video can go further than infographics at conveying information quickly. Consequently, I’m surprised videos aren’t used more widely in SEO. They are probably…

Guest Blogging as a Future-Proof Marketing and Linkbuilding Strategy

singapore

When it comes to linkbuilding, I rationalise any tactic with “Is it future-proof?” – understanding where search is heading and trying at least to balance what is most effective now with what is likely to deliver stability and longevity. Guest blogging or guest posting is one of my favoured forms of linkbuilding because it’s natural, offers exposure and brand awareness opportunities. I also favour it because there are possibilities to can build scale into campaigns. It also offers win-win-win opportunities – the reader gets some decent content from a new…

How to Maximise Your Chances of a Better Local Ranking

porthgainharbour

Having a local presence within the search engines has become essential over the last year. More and more businesses are realising the importance of ranking well for local searches but a large number don’t exactly know what to do about it. Most know bits and pieces and have set up the odd profile here and there but not a lot know exactly what should be done. It’s not enough just having a half completed, unverified Google Places profile, there is a lot more than needs to be done and like…

Google’s Heading for Life after Link Trust – Here’s How to Prepare

flowers-bw

Ah, +1. You’ve got to love it. Just as we are getting used to the impact of Facebook Likes and Retweets, Google goes and throws its weighty hat in the ring, leaving digital marketers to fumble around in the dark once more, trying to find the light switch and work out how each social button contributes to the marketing mix. Google +1 and Rank Over the past few weeks lots has been written in support of both sides of the argument as to whether the Big G is already factoring…

Work With Us: Calling All Content Writers

crayons

One of the key principles in our approach to promoting our clients is finding new and original ways to add value to communities and partner publishers. Much of this work involves guest authoring in high quality, authoritative blogs and publications. Work with SEOgadget as a Freelance Content Writer We’re looking for talented writers from all backgrounds, areas of expertise and walks of life. If you’d like us to contact you with a view to working on guest authoring projects, complete the form below as fully as possible. We’ll choose the…

Multi Channel Funnels in Google Analytics

funnels

Google Analytics – like the majority of web analytics software – currently reports using last-click attribution. If someone first encounters your site by searching for “mobile phones”, browses around and then leaves and later returns a week later searching for “Your Brand Name”, clicks a PPC ad and then buys a phone, Google will class that as a sale that’s attributable to PPC. If you like to filter for brand and non-brand sales, you’ll also see that as a branded sale. The data you get here most likely informs the…

SMX London – Top 10 Tips – By Jaamit Durrani

Farewell Jaamit

In May 2010, I attended SMX London, a search marketing conference that all SEO industry folk are familiar with. Many, if not most of our UK industry peers attend these conferences, amongst them Jaamit Durrani, UK SEO Director at OMD and close friend to so many in the industry. I was lucky to have had the chance to sit next to Jaamit for a few sessions and discuss the conference on the day and by follow up email afterwards. The outcome of one of our email conversations was that Jaamit…

Link Injections [WordPress Security]

This morning, we have a guest post from our friend Jeff Orloff who’s been contributing to SEOgadget on subjects such as “What Google’s Chrome OS Means for the Future of Computing“, and using “Ubuntu in the Office“. Today, he’s looking at the dark art of SQL Link Injection, how to test to see if your WordPress installation suffered this ill fate and ways to mitigate the risk. Over to you, Jeff… Image credit: TaranRampersad Having written extensively on SQL injections and cross-site scripting injection techniques, I was not surprised in…

SEO is Dead – Long Live SEO

Today, we have an excellent guest post from Paddy Moogan. Paddy has worked online for about 5 years now, the last 2 have been as an Online Campaign Manager for Pin Digital, an Agency who are based in Warwickshire.  He manages and runs SEO and PPC campaigns for a number of large Ecommerce clients as well as B2B websites in the UK. Paddy often talks about his experiences in SEO on his blog as well as talking about his other passion in life, travelling. Over to you, Paddy! Photo by…

What Google’s Chrome OS Means for the Future of Computing

I’d like to take the opportunity to wish you a Happy New Year and good fortune for 2010, and introduce Jeff Orloff back to SEOgadget who’s looking at how Google’s Chrome OS could impact the future of computing. Over to you, Jeff! Google has hit the headlines recently with its announcement that netbooks running their browser based operating system, Chrome, will be on the market in the latter half of 2010. If Chrome OS lives up to expectations, it could have a huge effect on the future of computing. Below…