Review Snippet Over-Saturation in Google Search Results

fish

Earlier this week I had a lot of fun putting together a presentation for (a thoroughly excellent) SMX Advanced. Originally I was going to broach the (often slightly) dry topic of using Person Schema (or hCard) to get “people” rich snippets for author pages. As it turns out, using hCard or Schema.org on an author page to get a rich snippet doesn’t work. That’s a different story and one I’ll come on to in another post. This story’s quite a lot more interesting. Late on the eve of my presentation…

So Your Site’s Been Penalised? Now What?

pengiun

Google’s war on spam has left quite an impact on the SEO industry of late, with last week’s Penguin update leaving swathes of web masters taken totally by surprise, running to the forums to make their complaints. While “white hat” SEO can start to look smug, innocent bystanders have been caught in the cross fire. Let’s imagine you’re one of those people. What are you supposed to do? Back at the GadgetPlex we discussed a series of options, some based on experience, some based on observation on specific penalised sites and some,…

Beware of the Google Over-Optimisation Update/Penalty for SEO Tricks

Many webmasters have been left scared after Matt Cutts announced an upcoming “over-optimisation” update and/or penalty. People all over the world are now scrambling to clean up their acts while others consider giving up SEO altogether out of pure fear. Some SEO experts have dismissed the fear as irrational, while others tried to explain what the update might be about. It’s difficult to find a proper definition of what “over-optimisation” is, it sounds like an oxymoron, as usually you can’t over-optimise something. Optimisation is a synonym of improvement. Can you…

A New Type of Places Listing?

Has anyone seen this type of search listing before? it’s new to me but isn’t it a cracker! For a company search, I get a map, it’s precise location, a selection of their products, opening hours and the nearest subway. How cool is this? I can think of loads of benefits from an SEO and CRO perspective. Click the  feedback on the bottom right hand corner and you get reviews for this company as well. Let me know your thoughts about this…

Google Testing URLs Under Titles in SERPS

I love it when we catch Google testing new stuff – Dan just caught this latest test in Google’s search results, also caught a few weeks back at Blogstorm: Google appear to have moved the URL for the search result underneath the title element of the search result. As it happens, it’s the ranking URL on display – when I got the heads up on this, I’d almost expected the exact match name test to be included, too. Here’s a screen shot for “used cars“   Finally, here’s what a…

Google Testing Flight Search Results in UK

flights result

Unless anyone cares to correct me, I’m seeing a new type of flight search result in Google (UK) – the query was “flights to Barcelona” (as I’ll be flying over there on June 8th for DomainFest). And here’s how the result looks when the “Show all non-stop routes” link is clicked: The expanded query pushes the organic search results all the way to the bottom of the page, effectively reducing the value of organic visibility to nil.

Theatre & Movie Listings in Google Search Results

Cinema SERPs

Google have been playing around with movie listings in SERPs for a while– displaying snippets that include ratings information, links through to trailers and reviews too. However, today we caught these results for “cinema” and “theatre” in the UK results. Individual film pages are formed from comprehensive aggregated data – being pulled through from authoritative sources and those utilizing reviews/microformat: Interestingly this is also occurring in regards to searches for ‘theatre’[?] Location specific “theatre” searches: Location specific searches yield aggregated local-search data – with cinema specific address and show time…

High Quality Web Sites – The New Google Ranking Factor

abacus

Since the very beginning of our craft, Search Engine Optimisers have obsessed over the subtle complexities of the numerous ranking factors determining their precious organic rankings. Since Google’s Panda update, and the subsequent “dozen or so” changes to the algorithm, perhaps the SEO world has changed forever. Not an easy update to understand When the Panda update came along, the typical torrent of analysis and conjecture followed predictably – but still weeks after the update, few SEO’s could pinpoint exactly what had changed, and what strategy to deploy to remedy…

How to Install Google’s Chrome OS in a Windows Virtual Machine

Why install Chrome OS? As a digital marketer, it might be beneficial to have insight into projects outside of pure SEM that could one day affect the way we work. Take the Nexus One for example. Google are working on projects in many different industries that one day could impact our lives as fundamentally as organic search does today. To that end, it’s probably worth following these instructions and giving Chrome OS a try. How to Install Google’s Chrome OS in a Windows Virtual Machine Quite a bit of fuss…

The Impact of NOODP on Titles in SERPS

I noticed a really interesting behaviour on our branded search results a few weeks ago. For some queries, Google will change the title displayed in the search results. This might not be new to some, but I think it’s worth sharing. Our desired search result snippet Variation on the brand term: “SEO gadget” Google has reworked our title in this snippet to read: “SEO Gadget”. If you add the NOODP meta into your homepage header, this goes away: I tested this again by removing the tag, watching the search result…