SEO Metrics that Matter: SMX Milan

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Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, yeah – let’s talk Formula 1. With the greatest respect to Maranello, the Ferrari Formula 1 team are under-performing horribly at the moment. Their points scored in the 2013 season have condemned them to the…

Content Strategy beyond Top 10s – SEOgadget Webinar

SEOgadet Webinar

We’ve all been there – you’ve poured your heart and soul into a piece of content and for various reasons it just hasn’t worked out as planned. There’s nothing worse than experience a ‘flop’; but with proper planning and the right approach it’s possible to dramatically reduce the chances of this happening.  Starting with a good understanding of your goals and what exactly it is you’d like to achieve, and then finding out what really gets your audience fired up is a good first step. But going from there to…

#Thensome Quiz Some!

Laura Lippay

Did you miss our latest industry event?  Scroll down for a taste of what it was like with our SEO Trivia Quiz!   We had our first SEO Pub Trivia Night held at Raven Bar in San Francisco.  The night was a success with great contestants, food and tons of drink tokens.  There were four teams that battled through the three rounds: SEO, Social and a very tricky Visual round.     We were able to give away some great prizes from our sponsors: SEOMoz and PixelSilk.  But the fun…

ThenSome SEO Pub Trivia Night in SF!

SEO Pub Trivia night in San Francisco

Come join a group of some of the most incredible SEOs and marketing geeks *you should know* in the San Francisco Bay Area over drinks and team trivia on Wednesday April 3rd. We might ask you stuff like: True or False: The founders of Distilled are brothers Will and Tom Critchlow? What year did rel=”nofollow” first go into use? We’ll be taking over part of the casually swank Raven Bar at 6PM and there are free drinks on Pixelsilk and free extended SEOmoz trials for everyone. Prizes include #Winning! trophies,…

LinkLove 2013 – Tips, Tactics & Tools

LinkLove 2013 Speakers

March 15th. A few years back, Brutus picked this date to murder Julius Caesar. And in 2013, Distilled chose this date to end their LinkLove conferences in a similarly abrupt fashion. Resident SEOgadget skydiver Tom Bennet and in-house superhero Jeanna Heeraman were in attendance, and today they bring you their review. This was my first conference since I started in the industry, and the bar has been set high indeed. LinkLove 2013 had something to offer everyone, from technical data geeks like me to creative wizards like Jeanna. Held at…

60 Performance Marketing Tips from Performance Marketing Insights NYC

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I love a tip – think the classic “Give it Up” session at SMX Advanced or the “Let’s Get Real” session at LinkLove – you stand there (as a speaker) hoping that noone else is about to trump your best tip – fortunately that’s rare, you give up whatever you had and hope that people will love it. So, then Chris from Performance Marketing Insights gets in touch. He asks: “I’ve had this great idea, can you come up with 60 tips in 60 minutes?” We did – with a…

Come and Learn Awesome Excel Skills for Link Building (and more) at LinkLove

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Last month I visited the Distilled offices to chew the fat over my session at LinkLove – I love talking about Excel, and using API’s and all of that stuff so the session I pitched was (drum roll!): “How To Build Agile and Actionable Link Data Reports. With APIs.” Will loved it, and now I’m just looking forward to getting up there to show you the goodies! I don’t want to spoil it too much but expect a live (I love “show, not tell”) demonstration for marketers to learn how…

We’re Sending Two of Our Team to Mozcon. Join That Team.

mozcon

Yes, seriously. About 30 minutes ago we launched an internal competition for two of our UK staff to join Laura, Chris and myself in Seattle for Mozcon 2013. They’re very excited, as you can imagine. Here’s that internal email (with client examples removed:) You at Mozcon. I hope you like the sound of that! For the last 3 years, I’ve been lucky enough to be invited to speak at Mozcon – it’s the world’s most exciting, up to date and inspiring conference. It’s in Seattle, WA which is a great city to…

ThenSome: The Future of SEO

ThenSome at Airbnb

What happens when you take 100 marketing nerds and mix them with a considerable amount of wine, lots of tasty grub and sit ‘em down infront of a top-notch speaker to soak up some industry insights? ThenSome happens. And it was awesome. We gathered at Airbnb HQ to hear their own Dennis Goedegebuure, head of Global SEO, talk about the future of search. What are the game changers?  Why do they matter? How can you use them to your advantage? Dennis delivered relevant and astute advice. It’s worth a watch. See?…

Marketing nerds. Forward thinkers. Creative leaders. ThenSome.

airbnb-office

Insightful happy hours for hack-happy marketing geeks. Some industries are boring. Some lack creativity, or never change, or are teeming with terse, overworked zombies in stuffy brown suits. But not us. SEO is and always has been an industry known for its propensity to change at a moment’s notice, its constant literal ups and downs, battles between search engine good and evil, and lavish parties copius amounts of food and alcohol and the occasional visiting goat or things on fire. But the best thing about this industry? Ask Greg Boser…