Content Strategy vs. SEO – What Do You *Really* Do?

content strategy versus seo

Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and post-sales. Yet when SEOs-turned-content-marketers are tasked with creating new content or with finding opportunities to create a competitive advantage via content, far too often this is the process: What are people searching for? Create a…

Why Your Expensive, Time-Consuming Content Doesn’t Work.

Peacock Alley, Photograph by © Andrew L. Moore http://www.andrewlmoore.com/photography/detroit/peacock-alley-detroit/

Which question would you kick-off a content strategy with? What do we put on our landing pages and in our white papers and on our blog? What gets our audiences excited or helps them do their job better? You might say #2 because it sounds right, and you’ve probably thought about this before. But check yourself. Is this really what you’re doing? Or are you producing content because that’s what sites are made of? Tell me if this sounds familiar: “We need to create landing pages to attract search traffic.…