Let’s get right to it. Great content marketing is more than just plopping an infographic on your site. Great content marketing is knowing what an audience wants, what stirs up emotion, what gets those people excited, and dangling whatever that is in front of their noses, sometimes for weeks or months before they can attain it. And being successful at this in competitive verticals like travel and finance and entertainment online takes a bit of ingenuity and creative thinking. At SMX Munich this year I showed four different examples of…
Content Strategy beyond Top 10s – SEOgadget Webinar
We’ve all been there – you’ve poured your heart and soul into a piece of content and for various reasons it just hasn’t worked out as planned. There’s nothing worse than experience a ‘flop’; but with proper planning and the right approach it’s possible to dramatically reduce the chances of this happening. Starting with a good understanding of your goals and what exactly it is you’d like to achieve, and then finding out what really gets your audience fired up is a good first step. But going from there to…
Great Marketing Often Misses the Mark on SEO
Traditional Marketing and SEO have often been on the opposite ends of the marketing spectrum. Content Marketing is the vehicle in which SEOs are dipping their toes into the Traditional Marketing realm. As SEOs, our goal for Content Marketing is to gain links, search share and visibility through the great content we put out. But traditional marketers often still are not leveraging SEO as well as they could. Case in Point: Dove’s Real Beauty Sketches Today, let’s take a look at the Real Beauty Sketches campaign that just launched from…
Creativity Is The Real King
They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in turn go viral through the love for that product or place. There are many things in life that can help creativity emerge or drive your creativity forward. I believe that stress and fear is one…
How to Build Authority Within Your Industry
One great way to increase your leads and conversions online is to establish your business as an authority in your industry. Here are some things you and your colleagues can do to increase your overall presence and authority online. Demonstrate Your Knowledge The best way for your business to become recognized as a thought leader in your industry is by creating amazing content. These are the two most important areas to start with when building your credibility in the industry. Blog If you want to create a hub of authority…
Get In Front of Your Audience With Really Targeted Outreach
You want to rank higher. What’s wrong with that? What’s wrong with the following: inurl:/category/guest “mobile phones” Perhaps as many as 927 results for URLs that mention they accept guest posts. Link building, perhaps. But, it’s not marketing. It’s just link building, and Just link building isn’t enough anymore, is it? You’ve got to want more from this process. We should be thinking about putting our brands, our clients, our companies in front of their target audience first and foremost, achieving the link itself is the secondary objective. Can we box the term…
Putting Your Audience First in Online Marketing
Whether you are working with clients or just trying to convince your boss about the importance of online marketing, it can be a struggle no matter how many statistics and SEO terms you try to explain. But one thing that almost no client can deny is when you explain the benefits of online marketing strategies in terms of what their visitors will get out of it. In this post, we’re going to look at the top online marketing strategies today and how they benefit the most important thing to your…
How to Make Your Content Local
If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at ways to easily incorporate local into your content marketing strategy, from finding topic ideas to promoting your content with a local audience. Local Content Inspiration If you’re not sure about what local topics to incorporate…
Examples of Using Great Content to Attract Business
We’ve covered everything from how to find your target audience to measuring your content marketing results. Now it’s time to look at some real content examples and strategies from businesses using different types of content to attract their target audience. Content Strategy: Offering Free Useful Tools While many businesses charge for their online toolset, others choose to create free tools to attract their target customers. For example, SEOgadget offers free tools for link building, content strategy, and infographics. What are some benefits to offering free tools as a part of…
Content Analytics: Measuring Your Content Marketing Results
Remember how you had to define your content marketing goals when creating your content marketing plan for your business? Once you’ve started producing content, you need to make sure that your content is actually helping you achieve those goals. In order to find out, you will need to take some time to measure your content marketing results. The following are things to measure with your content marketing and the tools you will need to measure them. On-Site Content When it comes to on-site content (generally in the form of an…
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