The Importance Of Building Your Own Website

scaffolding

Last Friday I attended BrightonSEO, my first big SEO conference as an SEO Executive and what I heard in some of the presentations really did make me sit back and take note of how important it is to know the insides and outs of the industry we are in. Do you really have a grasp of how SEO is forming around you? It was interesting to hear what the presenters had to talk about. I wanted to follow on with a point that Richard Baxter made in his presentation “How…

Incorporating SEO Into Web Publishing Workflow

workflow

In July 2007 the Telegraph decided to change the traditional publishing workflow for production of the website. The changes included taking a web first publishing model. Journalists were also encouraged to publish their own articles. Alongside this an SEO team was set up and their goal was to get every content item optimised for search and indexed by the three main search engines. At this point the publishing model looked something like this:   The process began by getting senior editorial staff behind the plan. Without this the project would’ve…

CRO CASE STUDY: INCREASING CONVERSION ON PREZZYBOX.COM

Who did we work with? Prezzybox.com is a £3 million turnover online retailer that focuses on delivering gifts and gifts ideas for special occasions. They sell a great range of products, with a fun and friendly approach, whilst maintaining a strong customer focused service. By applying our CRO strategy to their site, we helped them get a 35% increase in sales on their first round of split testing. “A 35% lift in conversion in the first series of A/B split tests, quite simply phenomenal, awesome work!” Zak Edwards – CEO…