Content Strategy Beyond Top 10s – Webinar Slides

seogadget webinar

Thanks to everyone who tuned in and joined myself and Dan last week for our ‘Content Strategy beyond Top 10s’ webinar. As always, it was a really enjoyable experience and we really do appreciate all the feedback and questions! The idea behind the webinar was to explain our approach to defining a content strategy right from considering who your audience is, through to making sure your project gets in front of as many eyeballs as possible. The presentation also highlighted a selection of our favourite content types including ego-bait, collating…

3 Examples of Great Content Marketing in Competitive Verticals

Image courtesy of redbankgreen.com

Let’s get right to it. Great content marketing is more than just plopping an infographic on your site. Great content marketing is knowing what an audience wants, what stirs up emotion, what gets those people excited, and dangling whatever that is in front of their noses, sometimes for weeks or months before they can attain it. And being successful at this in competitive verticals like travel and finance and  entertainment online takes a bit of ingenuity and creative thinking. At SMX Munich this year I showed four different examples of…

John Maeda and his Electric Dots

image courtesy of Mark Mahaney www.markmahaney.com

“During the day, on a completely black surface, a white dot appears like a bright star of hope. As night falls, attempts to resuscitate the star with liberal amounts of white paint inevitably lose to the will of nature. The light of fire enables us to see after the sun has hidden, but its roar and crackle continually warn us of its immediate hunger for fuel. Our uneasiness has been resolved for the present by removing the flame from plain sight, fire, heat, and fission translate to electrical power. Transported…

Content Strategy beyond Top 10s – SEOgadget Webinar

SEOgadet Webinar

We’ve all been there – you’ve poured your heart and soul into a piece of content and for various reasons it just hasn’t worked out as planned. There’s nothing worse than experience a ‘flop’; but with proper planning and the right approach it’s possible to dramatically reduce the chances of this happening.  Starting with a good understanding of your goals and what exactly it is you’d like to achieve, and then finding out what really gets your audience fired up is a good first step. But going from there to…

Great Marketing Often Misses the Mark on SEO

Dove Real Beauty Sketches YouTube Page

Traditional Marketing and SEO have often been on the opposite ends of the marketing spectrum. Content Marketing is the vehicle in which SEOs are dipping their toes into the Traditional Marketing realm.  As SEOs, our goal for Content Marketing is to gain links, search share and visibility through the great content we put out.  But traditional marketers often still are not leveraging SEO as well as they could. Case in Point: Dove’s Real Beauty Sketches Today, let’s take a look at the Real Beauty Sketches campaign that just launched from…

Creativity Is The Real King

Creative Egg

They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in turn go viral through the love for that product or place. There are many things in life that can help creativity emerge or drive your creativity forward. I believe that stress and fear is one…

Forum Spam – A Practical Guide

Skydive Easter 13

If you’ve landed on this page hoping to find tips on enhancing your forum spam strategy, I’m afraid you’re out of luck. This guide is intended for those poor souls tasked with cleaning up the aftermath of a merciless spam campaign that has plastered your lovely domain across countless hell-holes of the internet with all the accuracy and subtlety of a sawn-off shotgun. So, as part of your clean-up operation you’re faced with some wretched old forum within whose monstrous spammy bowels lie a few hundred links to your domain.…

The Popularity Factor in Today’s SEO

The Popularity Factor in Google Ranking

Being popular gets you everywhere. Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with vacations to wildlife reserves and $500 jars of miracle face creams made from human placentas. But since she’s not an A-List actor so in reality she would get stuff like protein bars and socks, and sometimes wouldn’t even be allowed into events. It’s not that Mindy isn’t a fantastic person – she…

#Thensome Quiz Some!

Laura Lippay

Did you miss our latest industry event?  Scroll down for a taste of what it was like with our SEO Trivia Quiz!   We had our first SEO Pub Trivia Night held at Raven Bar in San Francisco.  The night was a success with great contestants, food and tons of drink tokens.  There were four teams that battled through the three rounds: SEO, Social and a very tricky Visual round.     We were able to give away some great prizes from our sponsors: SEOMoz and PixelSilk.  But the fun…

SMX Sydney – Ecommerce SEO; Avoiding Common Pitfalls

SMX Sydney

It was an absolute pleasure to be a part of SMX Sydney last week, and I was fortunate enough to present on three topics one of which was ‘E-commerce SEO; Avoiding Common Pitfalls’. It’s a topic that I was really looking forward to presenting on because, being in a position where I get to see a lot of E-commerce sites many of them make a selection of very similar mistakes that could quite easily be avoided. The premise of this presentation was to move away from ‘best practice’ advice and…