SOLID UI: Bringing Development Thinking to User Interface Design

thinking

Over the past n years, I’ve been doing 3 different things: marketing (10), UX (7), and development (more than I’ll admit to). More recently, I’ve been building a bunch of interesting things for the team at SEOgadget, ranging from Twitter Streaming API storage and infrastructure, to a project management system, and a reporting suite. What follows here is a bunch of thoughts from building a reporting UI, based on my experience and current work. Note that everything that follows is as a result of the slightly strange history in the…

Facebook “Like” Hijacking and Buying – Documentary

facebook-photo

Some weeks ago, we took part in a documentary called “How hackers are hijacking your Facebook ‘likes’”. The program was originally broadcast on Channel 4 (UK) on the 2nd August 2013 and covered the story of Facebook accounts being compromised illegally to go on to be used to promote products and services the owner would otherwise be unlikely to “Like”. I must say, it was very exciting to be interviewed as part of the documentary and the Channel 4 team were very interested in all aspects of digital marketing, not just the…

Mining User Data in Excel with the FullContact API

put on your data mining helmets

Recognized and prominent brands (like Target) are turning to big data to mine user information to find the best ways to reach and retain their customer base. Why let the big guys have all the fun? If you have a list of your users’ email addresses you can access your users’ personally identifiable information and social profiles. All you need is the FullContact API, NetPeak Checker and some Excel skills. FullContact’s Person API is amazing – If you have someone’s email address, Twitter handle, Facebook ID or phone number, you can use FullContact’s…

Persuasive Presentations: Want Something? Get It.

Anglefish jumping to Big bowl

My last year at Yahoo! was mostly boss-less, and I needed several thousand dollars to implant some expensive social media tools for the Yahoo! Media properties. So I called upon Alan H. Monroe’s Motivated Sequence, a persuasion tactic passed on to me by my career coach at the time, Schweta Khare. I pieced together a presentation using the 5 steps, set up a meeting on the state of Yahoo! Social Media with a Yahoo! Media exec, made my case, and got budget right on the spot. First try. Since then…

Think Bigger: There’s a Glaring Marketing Industry Opportunity Up for Grabs

Think Bigger

SEO, we’ve got a BHAG (big hairy audacious goal) to address. It’s clear the SEO industry is changing in new and different ways. It’s not as much about the latest new tactic as it is about the latest shift in paradigm. We’re not just asking questions like “how do I address this code issue?” but much more often we’re also asking “how do we address this visibility issue?”  or “how do I get a piece of that marketing or PR action?”. We’re clearly defining the divide between a site’s technical…

We Shouldn’t Care About PageRank

dinosaurus-pagerank

Last week at Mozcon, I was asked a question in the live QA. The question went a little like this: “Can you tell me why some of my internal pages don’t have PageRank, even though they rank well in the search results?” Now, don’t get me wrong, I’ve spent years finding myself fascinated by detailed little questions like this. You could mess around with lots of different tools trying to find an answer, it may just be that Toolbar PageRank hasn’t updated yet, or something else. It’s just that none…

The Most Amazing (Content) Marketing Campaign. Ever.

The Joker

As SEOs turned content marketers, our industry has been looking for ways to create great content that attracts links. If we’re *really* content marketers we need to be thinking more about how to create great campaigns that help businesses get visibility, share their message, launch new assets and build and shape a brand.  It’s the way our industry is going and unless you’re sticking with auditing technical site health (which is perfectly fine and obviously very important), you’re going to ride that wave or, like Wil Reynolds mentioned at Mozcon…

The Best WordPress Hosting Packages (US, UK & International)

best wordpress hosting

Choosing a fast, secure WordPress host is an important move for any business. Here’s a list of the best WordPress hosting packages – according to our clients, companies we’ve worked alongside and our own experiences of configuring WordPress hosts. It’s worth noting that I’ve included recommendations for cloud hosting for international hosting. We recommend all of the services on this page – SEOgadget uses TSOhost and MAXcdn, but we work with clients who host WordPress sites on all of them. Enjoy! TSOHost  Easily the fastest and most secure hosting service…

A4Uexpo Slides – Remaining Agile in 2013

A4u expo amsterdam

Time moves fast in search. It’s why I enjoy SEO so much – you’re never standing still for very long! This does mean however that one of the key skills for site owners is to be able to spot changes, understand those changes and then know how to react appropriately. Today I presented at the A4Uexpo in Amsterdam on exactly that topic. As part of the prep, I wanted to see if I could put something together in Excel with the aim of looking at your top ranking competitors and…

What it’s like to work at SEOgadget in San Francisco, and why you should join us.

Richard and Chris geeking out at SEOgadget SF

You know when you get that ear-to-ear grin, a little bounce in your seat and an uncontrollable maniacal giggle about really great marketing ideas, new ways to maneuver code or amazingly cool clients that are interested in you? That’s what the past 6 months has been like at SEOgadget in San Francisco since we first opened up shop downtown. Like any typical startup, it’s been a bit of a roller coaster ride at times, learning how to streamline our work around client load, project managing processes, and how to work most efficiently with…