A4uExpo London – Final Thoughts

A4Uexpo is one of, if not the best large digital marketing conferences in the UK. Matthew and his team have done an incredible job this year and I’d like to personally thank the organisers and attendees for, well, being great. Session coverage If you want to check out session reviews and write ups, you’d be well advised to head over to the State of Search blog. Bas’s team have done it again with solid overall coverage of the best sessions. I would say, that if I could do anything differently,…

How SEO Can Be a Lot Like Product Consulting, Development and Design

I wish Google Adwords would build a proper API

It seems perhaps, that people behind emerging technology products understand that digital marketers share a passion, an enthusiasm for the same ideas. Our passion drives a natural compatibility with the product design and development process, and a natural ability to suggest user stories at an early stage that may be critical to later launch success. Today, I’m going to ask this question: How does SEO look a lot like product consulting and design? Keyword research discovers new markets Critical to the design of any new product or online service is…

The Impact of NOODP on Titles in SERPS

I noticed a really interesting behaviour on our branded search results a few weeks ago. For some queries, Google will change the title displayed in the search results. This might not be new to some, but I think it’s worth sharing. Our desired search result snippet Variation on the brand term: “SEO gadget” Google has reworked our title in this snippet to read: “SEO Gadget”. If you add the NOODP meta into your homepage header, this goes away: I tested this again by removing the tag, watching the search result…

IIS SEO Toolkit Secrets You Might Not Know

Key

If you haven’t installed IIS toolkit yet, then what are you waiting for? Go! Now! Install IIS toolkit! This is truly a genius tool, and the amount of data that can be extracted is immense. In another blog post, Richard spoke about some cool techniques using IIS toolkit to find orphaned pages when combined with VLOOKUP in Excel, but it can do so much more. There are a few hidden doors to this tool, which provide you with more powerful options to manipulate the site analysis data beyond the standard…

Domain Migration – An SEO Case Study

Migration

Imagine the moment: Your client calls to let you know they’ll be changing their domain name, and that they need an SEO strategy to maintain their SEO visibility. Now imagine that particular client happens to be in a high competition niche: car loans. It’s the kind of thought that can keep you awake at night! We’ve recently survived a domain migration project covering exactly the situation above. A high competition market, with a subdomain to full domain migration. That’s “*.domain.co.uk” to “www.newdomain.co.uk”. With the very kind permission of the client…

Adding Pages To WordPress With Gravity Forms

pages

For almost as long as SEOgadget has existed, there’s been a jobs section on our site. Having a way to get people to add content to your site has so many applications, but it can be a little difficult converting something like a form submission into a post, especially if you’re not a WordPress / PHP developer. Today I’ll explain how the jobs board works on SEOgadget, which will (I would hope) give you enough inspiration to build similar sites in WordPress with no PHP or development skills. There’s always…

How To Install and Use IIS Search Engine Optimization Toolkit (IIS 7.0)

IIS-toolkit-is-cool

We think the IIS Toolkit is absolutely awesome! This post will provide a step by step guide on how to install the powerful IIS 7.0 toolkit from Microsoft, and show you some of the many cool features which can open up a whole new world for extracting information from a website (we are talking about a Xenu link sleuth beater here!). Please note: IIS 7.0 is only compatible with Windows Vista or Windows 7 The program is quite simple to install but it certainly isn’t one of the most obvious,…

Find Orphaned Pages From Your Sitemap.xml File with Excel and IIS Toolkit

tools

For a little while now I’ve been wrangling with an interesting problem in site architecture diagnostics. Do I have any orphaned pages on my site, and how do I find them? Frequently, web developers will write code to generate an XML sitemap that will include all URLs in the database, linked to or no. How can we use this fact to our advantage? I thought I’d share a strategy using Excel to extract all the URLs on your site, comparing them to the raw export from the amazing IIS Toolkit.…

Google’s Underlying Plan for HTML5 and Rich Snippets

Oh so quiet

When we look to the future of the internet and how SEO is evolving, what can we expect to find on the agenda in the not so distant future with regards to website mark up? Well, no one can truly predict the future but by looking at recent past developments we can certainly find a general trend that we are all starting to follow. In my first post as an seo consultant at SEOGadget I will be looking into the use of HTML 5 and (Richards favourite) Micro Formats. HTML5…

Search Engine Visibility As a Metric

knives forks spoons

There’s always been a ton of debate surrounding the value of search engine rankings. While I don’t always value single ranking metrics for certain SEO activities, I value ranking data highly for keyword and competitor research. Aggregate ranking data can also provide a view of the health of your website – something I take quite seriously! What is search engine visibility? “Search engine visibility” is a term I associate with a metric, largely because of the ranking checker (Advanced Web Ranking) we use, but also because of a KPI in my last “in-house”…