The Account Manager’s Guide to Effective Communication & Client Retention

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I’ve worked for, and learned from, several remarkable agencies in my career. Great account managers stand out in any agency environment, no matter the industry. They are able to build relationships with clients quickly, establishing trust out the gate. They may provide the same results as other account managers, but they communicate the value of their team’s efforts more effectively, in a clear and succinct fashion that their clients understand. Great account managers solve problems. They speak in goals and objectives and provide strategies and tactics to overcome obstacles.  If…

Think Bigger: 28 Ways to Be a Better SEO

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Are your deliverables A huge list of problems, or A pathway to insightful solutions? Are you calling your clients out on what they’re doing wrong in your deliverables or are you supporting their intents to reach their business goals through your very specific expertise? The differences can be so slight but so powerful. At SEOgadget we have a sort of unspoken Think Bigger mantra. We start every project with an understanding of the business model, the competitive landscape they’re in, and the goals that the business is trying to reach.…

Trade in Your PR & Creative Agencies. SEOs Do it Better.

To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in the space watching it turn from technical SEO to link building to riding the coattails of content marketing, but what is it to marketing managers and CMOs at the Fortune 1000’s of the world? As…

Deepcrawl – The Crawler of Choice for LARGE Websites

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We were approached by Matt at DeepCrawl.co.uk to review their relatively young, but capable site crawl cloud based platform. When we first received the request, I was a little unsure as to how useful this tool will be when compared to well-known & comprehensive tools like Screaming Frog and IIS SEO Toolkit, both of which I’m a massive fan. To quickly assess what DeepCrawl was up against, I pulled together some high level pros and cons of SF & IIS to set the scene: Screaming Frog Pros: The ‘all in…

SEO Metrics that Matter: SMX Milan

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Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, yeah – let’s talk Formula 1. With the greatest respect to Maranello, the Ferrari Formula 1 team are under-performing horribly at the moment. Their points scored in the 2013 season have condemned them to the…

Predictably Vague: Statistics for Marketing, SEO and Conversion Rate Optimisation

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Thank you to all of you who attended what was our most successful webinar yet! In this webinar, it’s all about the numbers. As marketers, we live in an age of increasingly complex data. Many of the tools we deal with day to day have complex maths at their core, and whether you’re doing CRO, SEO or just looking at analytics, it’s important to have a grasp of what you’re seeing. Do you really understand the data? Is a significant result always a valid one? To help you along, we’ll…

How to Build the Moz Keyword Difficulty Tool in Excel with Moz and SEMrush

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How exciting is that? By combining SEMrush’s “phrase_organic” with Moz’s URL Metrics API call, you can cobble together a prototype keyword difficulty tool. My example in this video is a bit scrappy, but I’m sure you get the point: Check out the rest of our instructional videos on your Youtube channel: http://www.youtube.com/user/SEOgadget No SEMrush Account? If you don’t have an SEMrush API account, get a 700,000 API credit account for $59.95 per month here: http://seogadget.com/semrush/ Don’t forget to take a look at the how to manual – download here, and of…

Statistics for Conversion Rate Optimisation – SEOgadget Webinar

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It’s been far too long since we’ve run a webinar here at SEOgadget, so to bring them back with a bang we’ve got something rather special lined up. Following an extremely popular session at London’s Conversion Conference, Pete Wailes will be running through his presentation on ‘Mislead by the Numbers – Stats for Conversion Optimizers’. If you missed his session at the conversion conference, then save the 7th November in your calendar! In this webinar, it’s all about the numbers. As marketers, we live in an age of increasingly complex…

Find New and Lost Back Links with MajesticSEO and SEOgadget for Excel

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One of the most pressing issues in current SEO strategy is developing your ability to monitor new links, and track lost links. It’s a sad fact of our day to day lives as marketers in search. Some of our time doesn’t get spent on marketing at all, it gets spent on undoing bad marketing through link removal and penalty reconsideration requests. If that time’s going to get spent, let’s spend it efficiently. If you want to save yourselves some time on the day to day task of link auditing, you’re…

Grepwords – Powerful Keyword Research without Adwords

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Google took away the Keyword Tool, and pretty much every SEO Agency’s API access earlier this year. Let’s not hold it against them, though, because Grepwords is amazing and it’s available in SEOgadget for Excel. You’ll remember that for the longest time, I’ve taught keyword research and categorisation methodologies using our Adwords API Extension for Excel. Given Google’s stance on the usage policy on that platform, we can no longer support it – you’ll see it disappearing quite soon. Right now, especially in the US, the Grepwords API is where it’s…